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Jordan offers itself to European MICE audience

Jordan, a country which is comfortably sheltered from the troubles of the region, presents to the European MICE audience fully-detailed proposals as well as a complete specialising catalogue, thanks to the cooperation of The Platinum Services — a Rome-based event agency and DMC specialising in first-class events in Italy, Europe and other selected areas — and Guarantee Travel Group — one of the biggest DMCs and event and travel agencies of the Country, benefitting from personal contacts with Jordan Minister of Tourism and Antiquities Majd Mohammad Shweikeh.

“Jordan’s MICE industry has come of age,” states Regional Director Rami Qutishat, “It understands the particular demands of the meetings and incentive market, and strives to exceed expectations. It has harnessed the ingredients needed to provide groups with a successful event that touches the hearts of most discerning delegates and resides in their memories.”
The country boasts a fine array of international hotels, with new investments constantly adding a number of exciting developments to the portfolio. The country is now embracing the concept of eco resorts and is increasingly supporting green initiatives.
Besides the wealth of meeting space available in all the major hotels, the opening of the King Hussein Bin Talal Convention Center in 2006 on the shore of the Dead Sea signalled Jordan’s commitment to this sector.
“Jordan is a country with a rich cultural heritage,” states Loredana Chiappini, owner of The Platinum Services. “Mice events are set against a spectacular backdrop of mountains, deserts and seas that have provided the stage for many of history’s most momentous dramas. When you combine world-class meeting facilities with an inspiring range of incentive activities in a dramatic setting, you will have the ingredients for a very special event. With easy access, value for money and highly experienced DMCs, success is assured,” says Chiappini. 

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