This year, Madhya Pradesh Tourism (MPT) has launched a new TVC named "Memories of Destination" – a collection of hundreds of photographs that showcases stories of millions of travellers, who have visited Madhya Pradesh over the years. Using candid photographs and pictures of real travellers, the film tries to showcase various tourist destinations of Madhya Pradesh through the eyes of a traveller and not through the lens of a travel filmmaker. The idea is not to attract tourists by showing them picture-perfect, splendid, spectacular images, which the eyes will never see in real, but to show them tourist destinations that look exactly the way it is.
The TVC has already bagged two awards for MPT in Cannes Film Festival 2018, including a silver lion for its spectacular editing and a Bronze lion for its rhythmic music. It is a major achievement for MPT to win two awards on the same platform. Cannes has commonly been called as the Oscars of the Advertisement industry, and this is the 2nd International award won by Madhya Pradesh Tourism in 2018.
Every frame in the film gives the viewer an experience of a tourist visiting these culturally rich destinations. Be it the architectural marvels of Gwalior and Mandu, the picturesque beauty of Pachmarhi and Orchha, the sight of the majestic tiger in the national parks, the breathtaking views of the Dhuandhar falls, or the bustling, delectable tastes and sights of the Sarafa Bazar in Indore.
The film is an honest expression of what one will truly experience in Madhya Pradesh. MPTB Facebook page has crossed 1 million followers and became one of the most active tourism organisations in the country.