‘The Gulf Cooperation Council (GCC) Outbound Travel Market’ — a new report prepared by World Tourism Organization (UNWTO) and the European Travel Commission (ETC) with the support of Value Retail — examined the fast-growing outbound market of the GCC countries, such as Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, with an additional focus on the image of Europe as a tourism destination.
It found that the per-capita international tourism spending from the GCC was 6.5 times higher than the global average in 2017, with expenditure estimated to be more than USD 60 billion in 2017, up from USD 40 billion in 2010.
“GCC countries constitute a fast-growing market with the potential to make a significant contribution to European tourism, diversifying demand and promoting new tourism segments”, said UNWTO Secretary-General Zurab Pololikashvili, upon launching the report. “The GCC nations remain a growing source market for European destinations, which should themselves capitalise on the potential of a younger, value-driven, well-informed and technology-savvy GCC traveller”, added ETC President Peter de Wilde.
Amongst its key findings, the report stated that outbound travel from GCC countries to European destinations has benefited from the unprecedented growth in air travel during the past decade, with Gulf carriers becoming major players in long-haul aviation. Air connectivity between Europe and the GCC has seen exponential growth, providing easy access to travel between the two regions.
GCC travellers are mostly young and family-oriented, with large disposable incomes, and looking for high-quality accommodation, food and retail services. They value Europe’s variety of attractions and landscapes, developed infrastructure and common visa and currency systems, which make multi-destination travel easier. Europe is seen as offering diversity in experiences as well as opportunities to shop for luxury and designer
fashion. Barriers to booking a trip to Europe include safety and security concerns, the language barrier and the high cost of holidays.
The report concluded with specific recommendations on how to position and market Europe to GCC tourists. It found that destinations should focus on promoting specific tourism products and develop pan-European themes to attract tourists looking to visit multiple destinations.