Highlights from the Third Cultural Tourism Conference in Istanbul, Turkey

December 6, 2018

 

The third Cultural Tourism Conference was recently organised jointly between the World Tourism Organization (UNWTO) and the United Nations Educational, Scientific and Cultural Organization (UNESCO) in Istanbul, Turkey. Participants declared their support for cultural tourism as a driver for safeguarding living heritage, catalyzing creativity in cities, and spreading tourism’s socioeconomic benefits to all.

A key conclusion from the conference was the need for a clear and strong link between tourism, culture and local community stakeholders. Cultural tourism policies and strategies must consider the perspectives and interests of local communities, who can also assist governance bodies in balancing tourism development with heritage conservation and safeguarding. Channeling tourism revenues into cultural preservation and community development was identified as a key governance challenge.

President Marie-Louise Coleiro Preca of Malta addressed the conference at its opening, reinforcing that, “In today’s world, tourism diplomacy is becoming more important to foster understanding, and culture is key to achieving this”.

UNESCO Deputy Director-General Xing Qu affirmed tourism's essential role, stating: “Tourism provides a tremendous opportunity to support local economic development, while breaking down barriers between people. Harnessing creativity and technological innovation, as well as safeguarding heritage is essential for promoting responsible and sustainable tourism to support and unify communities for years to come.”

The first session of the conference focused on cultural tourism’s potential to help cities transform into more sustainable and creative environments and destinations. It ended in agreement that the creative and cultural sectors can strengthen and provide innovation in cultural tourism, forging links that turn tourism into a tool to safeguard tangible and intangible cultural heritage.

The second day of the event was given over to the twin influence of responsible tourism and technological advances in safeguarding intangible cultural heritage. It was agreed that innovation should be strengthened for better management, promotion and preservation of heritage, as well as to make cultural tourism accessible to all.

During the event, five leading Turkish tourism companies signed the Private Sector Commitment to the UNWTO Global Code of Ethics for Tourism, boosting the efforts of Turkish industry leaders to ensure sustainable development of the sector.

 

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