Düsseldorf was the backdrop for M.I.C.E.-in-the-bag's latest pop-up event, the fifth one in two years. As with the previous ones held in London, Stockholm, Florence and Budapest, it used the unique recipe of MICE-in-the-bag: a one-stop meeting environment for delivery-ready suppliers and budget-ready buyers of MICE. The formula is to match pre-selected suppliers and buyers, providing savings in prospecting costs to suppliers and enabling them to offer buyers more attractively priced packages.
Attendees came from Germany, Russia, Turkey, Poland, Spain, Portugal, Italy and Greece. Initial matches were arranged between Buyers and Suppliers, according to their needs, and then meetings took place throughout one afternoon in a relaxed environment. The venue was impressive: Châteauform, a historical dwelling in the heart of the city of Düsseldorf, between the old town and the business district.