A Class Apart: Zubin Saxena, MD & VP Operations, South Asia, RHG, speaks on the wedding market

May 21, 2019

 

 

It is estimated that the Indian wedding market is the second largest in the world and is growing at an annual rate of about 20 percent. This naturally makes it a highly attractive sector. At Radisson Hotel Group, we are focussed on creating unsurpassed wedding experiences for every couple.
Radisson Hotel Group has hosted weddings in a wide variety of stunning destinations, including some of India’s most romantic settings, from the snowy mountains of Himalayas to the backwaters of Kerala, historic and cultural cities like Udaipur, Jaipur and Jodhpur, and beachfront weddings in Goa.
Our menus and themes have captivated our customers and created some truly spectacular occasions. We have hosted weddings based on the culture of each destination, as well as some more niche events based on Bollywood theme, beach theme, or biker theme. Every wedding is tailored according to the specific needs of each couple, including the décor, catering and more.
We need to focus on delivering services that resonate with wedding traditions, incorporating local accents and highlights which accentuate the destination, enhancing value derived from the destination. Wedding packages must be developed and promoted, including the effective use of online channels and third-party media, such as wedding magazines, blogs and websites. We also need to develop strong partnerships and collaborations with event planners and suppliers to create an end-to-end service for all wedding planners, from pre-wedding arrangements and photo shoots to grand wedding celebrations and honeymoons. Every wedding guest is also a potential future customer and a source of word-of-mouth recommendations, so it’s important to keep every guest happy.
Overall, weddings and banquets contribute a significant amount to our revenues.

 

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