Kenya Tourism Board successfully participated in Corporate Think Tank Sessions at Delhi and Mumbai to promote MICE in Kenya.
With an endeavour to highlight Kenya as a preferred MICE destination, the Kenya Tourism Board partnered with OptiMICE Events Pvt Ltd to reach out to corporate travel influencers from India’s major source markets through innovative Corporate Think Tank Sessions. In an engagement with India’s corporate travel market in Mumbai and New Delhi, Kenya Tourism Board (KTB) interacted with 55 corporates, who are actively engaged in India’s MICE market. India is Kenya’s fourth largest tourism source market, accounting for 6.5 percent of tourist footfalls in Kenya as of December 2017. Kenya’s rich culture and natural beauty captures the imagination of many, as it is endowed with breathtaking landscapes, a splendid range of captivating wildlife, a beautiful coastline along the Indian Ocean that offers diverse magical experiences, an array of enriching cultural encounters, delectable cuisine, vibrant cities and beautiful people that make it one of the most preferred destinations in Africa.
Indian MICE buyers want unique and enriching experiences that give them good value for money. Apart from this, good quality, capacity, flexibility and professionalism are some of the important aspects that Indian MICE travellers consider before selecting a MICE destination. The Kenya Tourism Board participated in two Corporate Think Tank Sessions held on May 25, 2018 at Waterstones Hotel in Mumbai and on May 30, 2018 at Hotel Le Meridien, New Delhi, respectively.
High powered delegation interacts with corporate decision makers in Delhi and Mumbai
The Corporate Think Tank Event at Delhi was graced by the esteemed presence of HE Florence Imisa Weche, High Commissioner, Kenya High Commission in New Delhi. The High Commissioner observed, “We had an engaging interaction with leading corporate travel influencers. Kenya has been at the forefront in the recent past in hosting very big meetings. Some of these were entrepreneur meetings and some big events like the WTO meeting, which were hosted successfully. We want the corporate world in India to come and experience Kenya and this will also help boost tourist footfalls in Kenya. Kenya provides for a mix of business and leisure that leads to an enriching experience.”
" We had an engaging interaction with leading corporate travel influencers. We want the corporate world in India to come and experience Kenya and this will also help boost tourist footfalls in Kenya."
HE Florence Imisa Weche, High Commissioner,
Kenya High Commission, New Delhi
Heading the delegation from Kenya, Jacinta Nzioka, Director of Marketing, Kenya Tourism Board, addressed the gathering at Delhi and Mumbai with the destination offerings and shared KTB’s vision for MICE Tourism and how it can help promote Kenya to India. While expanding on Kenya’s MICE and leisure offerings, Jacinta Nzioka said, “We interacted with 55 corporates in Delhi and Mumbai from different industries. The key objective of this meeting was to engage with the corporates to promote MICE Business to Kenya.”
She went on to say, “We realize that the Indian market has really been growing, and we are targeting the specific niche market of MICE. We want corporate bodies to consider Kenya as their preferred MICE destination. Through these interactive sessions, we have gathered tremendous information regarding issues of concern while considering Kenya as a preferred MICE destination. Our tourism board is committed to support and equip MICE travellers with necessary facilities and amenities that are required for organizing a successful MICE Event in Kenya. We look forward to engaging with them again.” She added, “For a while now, Kenya has been one of the most popular MICE destinations in Africa. The country has always been in high demand for organising various meetings, conferences and delegations from across the world. Many MICE buyers have taken advantage of their business visits to explore Kenya and its ethereal beauty.”
We realize that the Indian market has really been growing, and we are targeting the specific niche market of MICE. We want corporate bodies to consider Kenya as their preferred MICE destination.
Jacinta Nzioka, Director of Marketing, Kenya Tourism Board
Sessions in New Delhi and Mumbai highlight issues of interest
The two Corporate Think Tank Sessions assisted Kenya Tourism Board to highlight its MICE offerings, to understand corporate requirements in India for MICE and to create a corporate database for sustained relationship in the India market. The events enabled Kenya Tourism Board to directly interact with 25 to 30 select corporate travel decision makers in each city. With the one-on-one interaction with prequalified frequent MICE buyers, the Kenya Tourism Board created awareness among corporates on Kenya’s MICE facilities and addressed relevant concerns or queries. The interaction in both cities enabled Destination Kenya to understand the preferences of the Indian MICE market and position Kenya as a MICE destination that offers not only the great outdoors but also the best of MICE facilities. The sessions developed into brainstorming platforms, which delved into challenges and the modalities of holding conferences at the destination. During the session, Kenya Tourism Board received many enquiries regarding Destination Kenya, both as a business and leisure destination. The delegation addressed several queries raised by buyers in both the sessions, on specific MICE requirements of Indian corporates in order to hold their conferences and meetings in Kenya.
Attendees enjoy the knowledge sharing platform
Interactions took place with senior leadership of various companies at Mumbai and Delhi, including Sharekhan Limited, Larsen & Toubro Ltd., Siemens Ltd., Reliance Industries Ltd., Ambuja Cements Limited, Reliance Infrastructure Ltd., RBL Bank and Kaya India Ltd, JK Cements Ltd, Relaxo Footwears, Schneider Electric, Fullerton India Credit Company Ltd., Goodyear India, Indiannica Learning, Bangur Cement, nThrive, among others. Attendees were delighted by the fact that Kenya enjoyed an even climate and is a year-around destination and that Indian food preferences are easily catered to. To tap the growing Indian market, the Kenya Tourism Board put the spotlight on Destination Kenya’s magical natural assets – the bounteous wildlife and natural wonders. Such and other intriguing, MICE-related topics were the talking points of the discussion.