Tourism is the lifeblood of Jamaica and as the island reopens using a phased approach to ensure the safety of everyone, the Jamaica Tourist Board has launched the Rediscover Jamaica program to encourage Jamaicans to taste, see, feel and enjoy the country’s tourism product.

“Travellers from around the world come to our island for a complete vacation experience and we are lucky to call it home,” said Donovan White, Jamaica’s Director of Tourism. “We are excited to welcome our residents with the assurance that their vacation in Jamaica will be full of unforgettable moments. This is an excellent time for Jamaicans to experience and rediscover the beauty and rhythm of home.”

Jamaica has announced revised measures for International travellers visiting the island as of July 15, as it extends phase I of reopening. All visitors will still be required to complete an online Travel Authorization. Travellers can apply for the Travel Authorizations up to five (5) days prior to arrival on the island. All visitors will still be screened upon arrival in Jamaica via thermal temperature checks, symptom observation and a brief interview with a Health Officer.

“Health and safety is paramount as we reopen our tourist industry on a phased basis,” said White, adding, “Risk assessment is an important part of preventing further spread of COVID-19 and ensuring that our visitors and residents stay safe. We have developed and are implementing procedures throughout the visitor journey that ensure a seamless process so they are able to enjoy what our island and its people have to offer.”

The Rediscover Jamaica campaign aims to generate interest among Jamaicans to use the tourism facilities available on the island, including accommodations, attractions, transportation and shopping.

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