MakeMyTrip has announced that it has entered into an agreement to acquire a majority stake in Flamingo Transworld, subject to the fulfilment of certain closing conditions
Over the last 30 years of its operations, Flamingo has created a strong affinity in the regional markets of Gujarat, Maharashtra, Rajasthan and Madhya Pradesh with its group tour services. These tours are curated to make holidays a memorable experience and are particularly popular for having curated selection of Indian meals made by on-tour chefs or verified Indian vegetarian/Jain kitchens, in-house tour managers fluent in regional languages and extensive coverage of popular attractions and experiences for domestic and international tourists.
Flamingo’s popular international and domestic group travel packages, which are currently sold largely through 51 offices across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh, will complement MakeMyTrip’s established Holiday Packages business and help the platform penetrate deeper into markets across India.
Commenting on the acquisition, Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip, said, “Flamingo aligns closely with the growth strategy of our Holiday Packages business. It is a strong, growing business that has developed a unique moat in the group travel domain. We plan to leverage the complementary customer base, products and distribution focus between the two brands to widen holiday package options for our customers.”
Mohit Kabra, Group Chief Operating Officer, MakeMyTrip, said, “We believe that our proposed acquisition of Flamingo creates a profitable growth opportunity to help MakeMyTrip drive a deeper presence in regional markets across India.”
Commenting on this, Sanjay Shah, Director and Co-Founder of Flamingo Transworld, said, “For over three decades, Flamingo has built something unique in Indian travel, genuine trust. From chef-led tours to regional language guides, the brand has grown by going deeper. By combining Flamingo’s brand equity and operational depth with MakeMyTrip’s digital platform and national customer reach, we aim to build a truly pan-India tour company that brings Flamingo’s signature experience to millions of new customers.”
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