At a time when travellers are increasingly seeking immersive and meaningful experiences beyond traditional hospitality offerings, Radisson Hotel Group announced the launch of NIVA, its new in-house guest-facing magazine, at its annual business conference held in Radisson Blu Resort, Temple Bay Mamallapuram
The magazine is designed to enrich the in-room experience while offering guests curated insights, stories, and inspiration that bring them closer to the destinations they explore.
Enhancing the guest experience through storytelling
Conceptualized as an extension of the guest experience, RAD Reads will feature thoughtfully curated content that blends travel inspiration and insider perspectives from across Radisson Hotel Group’s portfolio in South Asia. Through engaging narratives, visuals, and destination insights, the magazine aims to inspire guests while highlighting the diverse experiences available across the region.
Celebrating destinations, people and culture
The magazine will showcase destination-led stories, cultural guides, and curated travel inspirations, while also spotlighting the people and communities that shape the hospitality experience, from chefs and hoteliers to local artisans and changemakers. With a strong focus on authentic storytelling, the magazine will position Radisson Hotel Group’s properties as gateways to discovering the cultural richness and evolving travel landscape of South Asia.
“Hospitality today is about creating meaningful connections between guests and the destinations they visit. With NIVA, we aim to extend the guest journey beyond the stay itself by offering stories and insights that celebrate the culture and communities that make each destination unique. This initiative reflects our commitment to delivering thoughtful, immersive experiences while strengthening the emotional connection guests have with Radisson Hotel Group,” said Nikhil Sharma, Managing Director and COO, South Asia, Radisson Hotel Group.
“NIVA is designed as a storytelling medium that reflects the spirit of travel and the vibrant destinations within our portfolio. By bringing together destination features, people-led stories, and curated experiences, the magazine allows us to celebrate the diversity of South Asia while showcasing the unique character of our hotels. It is an exciting step in building a distinctive voice for the brand,” added Sakshi Sehdev Dogra, Director Area Marketing & Communications, South Asia, Radisson Hotel Group.
Multi-format guest access
The magazine will be available as physical copies placed in guest rooms across Radisson Hotel Group hotels in South Asia, complemented by a digital flipbook version accessible through QR codes. Each edition will be anchored around a distinctive editorial theme and will explore topics ranging from culinary journeys and wellness experiences to cultural discoveries and evolving travel trends.
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