DreamSetGo has announced that it facilitated over 30,000 sports travellers in the last year — doubling its 2024 numbers — across 50+ tournaments and 18+ countries
The milestone was announced alongside the launch of SET — Sports, Experiences & Travel, a new premium service that expands DreamSetGo’s offering beyond sports into the world’s most sought-after lifestyle, entertainment, and cultural events.
With South and Southeast Asia emerging as the next major frontier for premium sports tourism, DreamSetGo sees significant headroom for growth — driven by a rapidly expanding base of affluent, experience-hungry travellers who are choosing to be present at sporting moments rather than just watch them from home.
Monish Shah, Co-Founder & CEO, DreamSetGo, said, “Over the years, we’ve built deep relationships with Indian travellers who are passionate about experiencing the world’s most iconic sporting events. What we’ve seen is that the same audience also seeks access to the most sought-after events in entertainment, culture, and lifestyle — and that appetite is only growing. With SET, we are extending the ethos of curated, premium experiences that define DreamSetGo into a broader global stage, enabling our customers to discover and experience the world’s most extraordinary moments beyond sport. This is the natural next chapter for us.”
Key Highlights – Decoding the Luxury Sports Traveller
● DreamSetGo facilitated 30,000+ sports travellers in the last year across 18+ countries and 50+ tournaments
● 78% of travellers choose international destinations, with London, Dubai, Abu Dhabi, Paris, and Vancouver as the top five destination cities
● 58% travel in groups, while 42% travel individually; the 30–50 age group dominates, accounting for 64% of travellers
● 72% of customers opt for premium hospitality packages, reflecting a decisive shift toward curated, end-to-end experiences
● The average package value stands at ₹3.5 lakh, with the highest package sold exceeding ₹20 lakh
| ● 94% of customers travel to watch, confirming sports tourism as a spectator-led, experience-driven market ● Cricket leads demand at 32%, followed by Tennis (24%), Formula 1 (19%), and Football (17%) ● Formula 1 is the fastest-growing sport on the platform, recording 3x growth |
Emerging trends in Sports Tourism
1. Premium is the new standard: 72% of travellers opted for premium hospitality, moving well beyond general match tickets to curated, end-to-end experiences 2. Beyond Cricket: While cricket remains dominant, Formula 1 has emerged as the
fastest-growing sport at 3x growth, with football and tennis also seeing strong demand — and FIFA World Cup 2026 expected to be a landmark moment 3. Corporate & Group Travel: 54% of demand for legend and athlete interactions is corporate-driven, with group travel accounting for 58% of bookings — underscoring the growing MICE opportunity in sports tourism
4. South & Southeast Asia on the Rise: The region is emerging as one of the fastest-growing markets for premium sports experiences globally — Singapore Grand Prix, AFC Asian Cup, BWF World Tour events, MotoGP, and more.
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