Trehan IRIS, an established Indian real estate development group, has announced the appointment of Prasad Rane as the new Chief Business & Marketing Officer (CBMO)
In his new role, Rane will lead the company’s business growth, sales and marketing mandate, bringing together commercial strategy, brand building, customer experience and go-to-market (GTM) initiatives across the organisation. His focus will be on strengthening the connection between business performance and brand, while developing differentiated propositions across the Trehan IRIS portfolio.
Abhishek Trehan & Aman Trehan, Executive Directors, Trehan IRIS, said, “Prasad brings a strong combination of business, brand and consumer understanding, with experience across real estate, retail and consumer businesses. His mandate will be to bring business growth, sales and marketing closer together as we enter our next phase of growth. We are pleased to welcome him to the leadership team.”
Prasad Rane, Chief Business & Marketing Officer, Trehan IRIS, said, “Real estate today is no longer only about what we build; it is increasingly about the experience, proposition and value we create around it. Trehan IRIS has a strong legacy and an exciting opportunity to build the next phase of the organisation around that foundation. My focus will be to bring business, sales, brand and customer experience closer together — creating propositions that are distinctive for the consumer and meaningful for the business.”
The appointment comes as Trehan IRIS builds its next phase of growth across residential, commercial and retail real estate. The group brings more than seven decades of experience to a portfolio that also spans hospitality, with an emphasis on spaces shaped around wellbeing, community and customer needs.
Prasad Rane brings cross-sector experience spanning real estate, retail, consumer brands, asset management, marketing and business development. His career connects business and brand strategy with physical consumer spaces, including the management of real estate assets, the creation of consumer-facing destinations and growth initiatives across established organisations and new-age brands.
Prior to joining Trehan IRIS, Prasad Rane served as Chief Growth Officer at DailyObjects, with a mandate covering offline business growth and expansion, the development of its physical retail footprint and new business channels.
Earlier, during his tenure with ICS Group, he served as Chief Marketing Officer at PPZ and CEO of SPACES, working across asset management, retail and mixed-use destinations, technology parks and public spaces. His earlier experience in advertising and retail further shaped his understanding of consumer behaviour, brand strategy and business development.
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