Vineet Sarna joins Linkin Reps as the new Head of Business Development

Linkin Reps has announced the appointment of Vineet Sarna as its Head of Business Development

Bringing with him a wealth of experience in B2B sales and strategic partnerships within the travel industry, Vineet is set to lead the growth journey for three of Linkin Reps’ premier partners: Royal Gulf (Dubai), Tour Blue (Sri Lanka), and SriLankan Holidays, the holiday program of SriLankan Airlines.

Vineet Sarna is a seasoned leader known for his sharp business acumen, market foresight, and results-driven approach. With deep expertise in market expansion, revenue optimization, and partnership building, he has a proven track record of delivering sustainable growth and creating long-term business value.

Before joining Linkin Reps, Vineet held the position of General Manager – B2B at CGTT India Pvt Ltd, where he successfully handled trade business for Dubai and reinforced global partnerships.

His previous roles and responsibilities at TUI India, STHI Holidays, Nijhawan Group, and Abacus provided him with a comprehensive understanding of the travel and tourism landscape. Vineet has consistently excelled in areas such as contract negotiations, trade engagement, tourism board collaborations, and the development of high-impact, scalable business models. He has proudly represented global tourism icons like Aitken Spence Hotels, Mount Titlis, Harbour Plaza Hotels and more. He also led Rail Europe for TUI, further expanding his expertise in European travel products and partnerships.

In his new role, Vineet will drive the business development agenda for Royal Gulf – Dubai, Tour Blue – Sri Lanka, and SriLankan Holidays. His focus will include identifying new market opportunities, strengthening relationships with key trade partners, and executing dynamic sales and marketing strategies to boost brand visibility and engagement.

Sharing his enthusiasm, Vineet Sarna stated, “It’s an exciting time to be joining Linkin Reps. I’m honored to be working with such respected brands as Royal Gulf, Tour Blue, and SriLankan Holidays. These DMCs and travel programs are known for their exceptional service and innovative offerings. I look forward to building meaningful partnerships, expanding our market reach, and delivering consistent value to our partners.”

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