Kerala’s Munnar shines in Agoda’s Asia rural escapes list, lauded for its misty hills and peaceful getaways.
Digital travel platform Agoda has announced its list of the top rural destinations in Asia, with Kerala’s scenic hill station Munnar securing a coveted place in the top eight. With sprawling tea plantations, mist-clad hills, and a tranquil environment, the destination is drawing travellers who seek immersive experiences in nature away from the bustle of India’s major cities.
Rural destinations, particularly those nestled in mountains and hillsides, are gaining popularity among travellers eager to explore beyond bustling city hotspots and connect with local culture and natural beauty. These highland locales promise a slower pace of life, offering the chance for visitors to unwind and enjoy the environment while escaping crowded urban hubs.
Agoda’s data ranks destinations across eight markets in Asia with a population under 50,000, based on accommodation searches carried out between 15 February and 15 August 2025. The findings revealed that Malaysia’s Cameron Highlands claimed the crown as Asia’s most popular rural destination, followed by Khao Yai in Thailand and Puncak in Indonesia. Fujikawaguchiko in Japan, Kenting in Taiwan, Sapa in Vietnam, Munnar in India, and Pyeongchang-gun in South Korea completed the top eight.
The expansive tea plantations of Munnar in Kerala and the lush landscapes of Cameron Highlands in Malaysia illustrate how these secluded spots each bring a distinct flavour and provide a refreshing escape that contrasts with the pace of city life.
The Top Eight Rural Destinations in Asia
Cameron Highlands (Malaysia)
Cameron Highlands, nestled in the heart of Malaysia, is renowned for its cool climate and picturesque tea plantations. Visitors can explore lush green landscapes, vibrant flower gardens, and fresh produce from local farms. With its hiking trails and charming villages, the highlands offer a peaceful retreat.
Khao Yai (Thailand)
Khao Yai is home to Thailand’s oldest national park and is a haven for nature lovers. Travellers can embark on wildlife safaris, discover waterfalls, and enjoy sweeping views from scenic viewpoints. Its rich biodiversity and outdoor adventures make it a favourite for thrill seekers.
Puncak (Indonesia)
Located in West Java, Puncak is celebrated for its mountain views and tea plantations. The destination offers hiking, paragliding, and lively local markets, while its cool climate and natural beauty make it an ideal weekend escape.
Fujikawaguchiko (Japan)
Situated near Mount Fuji, Fujikawaguchiko offers unforgettable views of Japan’s most iconic peak. Visitors can enjoy hot springs, stroll through traditional gardens, and take part in seasonal festivals. Its proximity to Mount Fuji makes it a prime base for exploring the region.
Kenting (Taiwan)
Kenting is a coastal treasure, famous for its beaches and vibrant marine life. Activities range from water sports and coral reef exploration to hiking in the national park. Scenic viewpoints and sandy shores make it a must-visit for nature enthusiasts.
Sapa (Vietnam)
Sapa’s mountainous landscape is defined by terraced rice fields and local villages. Visitors can trek through the Hoàng Liên Son mountain range, experience unique culture, and take in breathtaking views. Its mix of charm and cultural richness sets it apart.
Munnar (India)
Munnar in Kerala is known for its rolling tea gardens and misty hills. Travellers can explore lush landscapes, visit tea museums, and discover nearby wildlife sanctuaries. With its cool climate and natural beauty, Munnar offers a tranquil escape from city life.
Pyeongchang-gun (South Korea)
Pyeongchang-gun is a celebrated winter destination, having hosted the 2018 Winter Olympics. Visitors can enjoy skiing, snowboarding, and a variety of winter sports, alongside year-round natural beauty and cultural attractions.
Munnar’s Rise as a Favourite
Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands at Agoda, said: “Indian travellers are increasingly looking beyond big cities and turning to rural escapes that offer both natural beauty and cultural richness. Munnar, with its tea gardens, misty hills, and wildlife, emerged to be a favourite among those seeking a peaceful yet immersive getaway. At Agoda, we are making these journeys seamless with a wide range of stays, flights, and curated experiences that bring travellers closer to India’s most charming rural destinations.”
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