Apeejay Surrendra Park Hotels continues to strengthen its presence in Tamil Nadu with the signing of a new hotel in Coimbatore.
This is the group’s second hotel in the city, after Zone by The Park, Coimbatore which was launched in 2014. This is a significant development as it coincides with the launch of “Zone Connect” – a limited-service brand under the Zone by The Park portfolio, which carries the essence and philosophy of Zone by The Park Hotels. This new hotel is slated to open by the first quarter of 2021.
Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Limited, said, “We are all set to launch Zone Connect under our social catalyst brand, Zone by The Park. We wanted to create a brand that would channel Zone’s inimitable spirit. This is a new brand with a new vision for the global citizen.”
C. Shanmuga Sundaram, Director, C R Hospitality Private Limited said, “Zone Connect fills the gap for places where young entrepreneurs can go both for their business needs as well as relax and have fun.”
Vikas Ahluwalia, General Manager and National Head, Zone by The Park Hotels commented, “This is our second hotel in Coimbatore. We launched Zone Coimbatore in 2014 as the hub of social interactivity for modern business and leisure traveller. We are confident that this new hotel/brand will appeal to the customers here and add value to their experience.”
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