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Samta Datta appointed new GM, Marketing Soothe Healthcare

Soothe Healthcare, a home-grown feminine and personal care company has announced the appointment of Samta Datta, as the new General Manager, Marketing, as a part of expansion of its management team. 

Samta Datta

This appointment comes after a series of senior and leadership recruitments in recent months across other key verticals demonstrating the company’s expanding charter and commitment to its growth strategy.

As a part of her role, Samta Datta will spearhead the company’s marketing function for all its leading brands- Paree, Pariz and Super Cutes diaper.

This appointment comes after a series of senior and leadership recruitments in recent months across other key verticals demonstrating the company’s expanding charter and commitment to its growth strategy.

As a part of her role, Samta Datta will spearhead the company’s marketing function for all its leading brands- Paree, Pariz and Super Cutes diaper.

Samta Datta comes with over 16 years of experience in senior leadership roles at companies such GREY Worldwide, McCann-Erickson, Ogilvy, and Lowe Lintas. She also did a stint at B2B media firm United Business media, where she led the marketing function. Her last assignment was with GoAir, where she was General Manager Brand and Marketing.

Samta Datta started her career with advertising where she spent more than a decade working on global and indigenous FMCG brands across hair care, skin care, and personal care, food, beverages categories. Her extensive FMCG experience and skills in marketing feminine & beauty brands, will be key in building a brand portfolio at Soothe.

In addition to marketing function, Samta Datta will also be managing internal and external communication for Soothe Healthcare as a thought leader within the category.

Commenting on her appointment, Sahil Dharia, Founder & Chief Executive, Soothe Healthcare, said “Besides her expertise in understanding FMCG brands, Samta Datta has blend of dynamic thinking and drive, to translate the vision into reality, which are few of the core values at Soothe HealthCare. Her capabilities will add immense value to Soothe that is slowly becoming a name to reckon with in the feminine hygiene space”

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