Auromatrix Hotels Pvt Ltd has announced the appointment of Sudhir Sinha as Chief Operating Officer, India, for the development of G6 Hospitality Inc, known for its iconic Hotel brands, Motel6 (M6), Hotel6 (H6) & Studio6 (S6) in the US, Canada, and Latin America. G6 has over 1,400 hotels worldwide.
Sudhir Sinha is a known personality in service and hospitality industry and has been in this business for over three decades. He was earlier President & Chief Operating Officer Best Western Hotels India, where he spearheaded the unprecedented development by signing 62 properties for the Chain.
Prior to Best Western India, he was Vice-President of Development and Franchise Services at Choice Hotels, where he achieved a record franchise development feat by adding twenty new hotels to the chain. Mr. Sinha has handled diversified business operations at several companies including International Travel House (an ITC Group company), CLG Hotels & Resorts, and Abercrombie & Kent India
Welcoming Sinha, Kumar Sitaraman, Chairman, Auromatrix Hotels and Resorts, said “Sudhir has vast experience and great expertise in developing International Hotel Brands in India. We are confident that G6 will greatly benefit from his experience and we welcome him to the Auromatrix team”.
Udday Krishnan, Managing Director, Auromatrix Hotels Pvt Ltd, informed that the “US-based G6 Hospitality LLC, in January 2017 appointed Auromatrix Holdings, as its India partner for developing and managing its hotels in India. The first property under our ‘Hotel 6’ brand with 180 rooms four star property is already operational at Zirakpur near Chandigarh”.
Thanking Sitaraman and Krishnan, Mr. Sinha, said, “I am very excited to lead and develop this iconic brand in India. I know it is a significant commitment, but I am looking forward to utilising my experience strengthening the G6 Hospitality brands and will put in our best efforts to maintain its legacy and growth trajectory that is seen worldwide.”