News

Luxury travel platform Bear Luxe Japan inks new deal with Sabre

Luxury travel platform Bear Luxe Japan inks a new deal with Sabre to increase geographic reach for member hotels while creating elevated experiences for travellers.  

 Sabre Corporation, a leading software and technology provider that powers the global travel industry, announced a new agreement with Japan-specific luxury travel platform and business-to-business membership portal Bear Luxe Japan, to better connect its hoteliers to global markets while creating elevated experiences for travellers.   

Sabre inks deal with Bear Luxe Japan (Pix Creator: Andrew T Koehler Copyright: Andrew Koehler)
Sabre inks deal with Bear Luxe Japan (Pix Creator: Andrew T Koehler Copyright: Andrew Koehler)

Inspired by the companions who accompanied aristocrats on their Grand Tours in the 17th to 19th centuries, who were known as Bear-leaders, Bear Luxe Japan is a global network of luxury travel designers, and leading Japanese luxury hotels in Japan. It aims to develop and deliver a luxury travel ecosystem to enable the international market to access the rich traditions and culture of Japan. 

The new relationship will further cement Sabre’s growing footprint in Japan, while opening up further access for Bear Luxe member hoteliers – primarily consisting of independent Japanese luxury hotels – through the Sabre SynXis hospitality platform and Bear Luxe Japan’s international reach of the luxury travel market, to the markets and channels high-end travellers use to book their luxury trips to Japan.

Bear Luxe will be utilizing a comprehensive suite of Sabre SynXis solutions to grow geographic reach, target the corporate travel market, drive increased bookings, and create personalized travel experiences. 

“The absence of connectivity with the international luxury travel market has long been an industry-wide dilemma for Japanese luxury hotels. The anticipated partnership will be a game-changer in bridging the market gap,” said Hiro Miyatake, co-founder and chief operating officer of Bear Luxe.

He added, “We’re also expecting that post-pandemic luxury travellers to Japan will have a more slow and deliberate approach to their trip and a desire for meaningful travel. As such, it is vital to us that we have the right technology partner, one that offers the right solutions in opening up new markets for our hoteliers, all while ensuring that luxury travellers are able to access the personalized experiences they want and expect on their trip.” 

With this agreement, Bear Luxe hospitality members will be linked to hundreds of thousands of travel agents across the world through the Global Distribution System (GDS) connectivity solutions powered by Sabre SynXis, ensuring they can reach domestic and international travellers; strategically targeting markets that are able to travel, or have a desire to travel once borders re-open.  

 Frank Trampert, Global Managing Director, Sabre Hospitality Solutions
Frank Trampert, Global Managing Director, Sabre Hospitality Solutions

The new alliance will also enable the Bear Luxe platform to drive direct bookings, increase engagement and trigger conversions through the deep retail focus of the Sabre SynXis Booking Engine. Sabre’s corporate booking tools will provide Bear Luxe with the ability to connect with corporate travel buyers. 

Meanwhile, SynXis Voice Agent will elevate the call centre experience for potential guests, equipping Bear Luxe agents with the tools they need to minimize call handling times while increasing opportunities for ancillary sales.  

“We’re thrilled that Bear Luxe has selected Sabre as its trusted, strategic technology partner in Japan,” said Frank Trampert, Global Managing Director, Sabre Hospitality Solutions. “We look forward to supporting them in their endeavours to open up further domestic, regional and international markets to Japanese hoteliers while helping visitors to experience the unique characteristics Japanese destinations have to offer.” 

Read More: News

Related posts

VITS-Kamats Group launches VITS Select- its new portfolio of mid-market hotels

VITS-Kamats Group, India’s leading chain of hotels and restaurants has now announced a new addition to its portfolio with the launch of…

Pride hotels to expand its footprints to 100 hotels by 2030

Pride Hotels to open 100 hotels by 2030.

IHCL announces the first 75-key Ginger hotel in scenic Agra

IHCL announced the signing of a new Ginger hotel in Agra. 

New research: Indian adventure tourism expected to cross $2.0 billion by 2028

A report on the Indian Travel and Tourism Industry has been put forward by an Investment Banking Anand Rathi Research team which…

Renest Hotels signs up 2 new properties in scenic Dharamshala and Haridwar

Renest Hotels and Resorts has signed up two new hotels in Dharamshala and Haridwar.

IHCL signs a 99-key new Vivanta Hotel in Thane, Maharashtra

Indian Hotels Company (IHCL) announced the signing of a Vivanta hotel in Thane, Maharashtra. Located in the heart of the city on…

Lemon Tree Hotels signs new property in Malad, Mumbai

Lemon Tree Hotels’ latest hotel signing – Lemon Tree Hotel, Malad, Mumbai.

Choice Hotels India strengthens footprint with new Comfort Inn Rishikesh

With scenic views and contemporary facilities, Comfort Inn Rishikesh is an ideal option for a getaway. Choice Hotels India has added yet…

Indian hospitality sees a 39.1% YoY RevPAR growth in Q1, 2022: JLL

The Indian hospitality sector witnessed a rapid and strong recovery post the third wave in January 2022

Sarovar Hotels opens new 51-key Golden Tulip Jalandhar

Sarovar Hotels announced the opening of a new hotel, Golden Tulip Jalandhar