Committed to building a better and brighter future for people and the planet, Beyond Green was officially launched on April 14, 2021, as an entity by Preferred Hotel Group as a curated guide for travelers seeking a more purposeful way to explore the world.
Featuring a global portfolio of 27 hotels, resorts, and lodges that exemplify sustainability in action, the new brand has been unveiled as part of Preferred Hotel Group – the family-owned company that manages and operates other consumer travel brands including Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide.
Debuting at the onset of a new era of travel in which protecting nature, benefitting local communities, and celebrating cultural diversity has taken center stage, this forward-thinking brand invites travel advisors to discover and plan adventures for their clients that align with sustainable travel values and aspirations through a variety of intuitive platforms, tools, and experiences.
These include a new common GDS chain code – LE; a dedicated brand website; storytelling via its @StayBeyondGreen social media accounts; exclusive benefits through I Prefer Hotel Rewards; and a celebratory, limited-time Journeyer’s Pick Package, offering a bonus on top of the standard agency commission.
“Today’s travelers are craving connectedness and renewal, and with this comes a new and profound sense of responsibility for taking care of personal and planetary health and well-being,” said Lindsey Ueberroth, CEO of Beyond Green and its parent company, Preferred Hotel Group. “The travel advisor community has always given their clients endless reasons to continue to Believe in Travel, more so than ever in the past year. As we look forward to new opportunities and possibilities, advisors will play a critical role in helping travelers live out their wanderlust daydreams in a way that prioritizes holistic sustainability practices.”
“Over the years, in speaking with advisors about sustainable travel, I was met with a common refrainment, ‘We are inspired, we care, and we want to be part of the growing movement of travel that gives back in positive ways to the people and places we visit. But how can we easily identify the hotels that are truly doing it right?’ The launch of Beyond Green answers that question for today’s travel advisors,” said Costas Christ, Brand Leader of Beyond Green and President of Beyond Green Travel, also an entity of Preferred Hotel Group.
Dedicated Travel Advisor Booking Channels & Support
As part of this launch, Beyond Green has introduced one common GDS chain code for its new brand – LE – standing for “Love Earth.” Linked under Preferred Hotel Group’s master GDS chain code, PV, this new chain code provides access to all member properties represented within the Beyond Green portfolio.
Additionally, to ensure travel advisors are informed on every aspect of Beyond Green’s global portfolio, the brand’s sales team, which also oversees relationships under Preferred Hotels & Resorts, will host a series of initiatives in key markets across the world including training seminars for advisors wanting to learn more about sustainable tourism and how to sell these unique properties. These events will be orchestrated throughout the year, keeping Beyond Green’s valuable advisor community informed, inspired and engaged at all times.
Digital-First Resources for Inspiration and Information
Globetrotters looking to travel in a way that positively impacts nature, benefits local communities and supports cultural heritage can now visit StayBeyondGreen.com for thoughtful, essential resources and tools to book truly sustainable luxury getaways, from Belize to Bora Bora.
The new website features highly curated visual content of each member property and the experiences they offer, along with vivid stories about the world of sustainable travel through its Good Stories blog, where novel content, tips, and advice will be added on a continuous basis.
The brand also invites travelers to engage in daily dialogues about sustainable tourism, inspiring travel experiences, and best practices for being informed global citizens on social media by following its newly launched Facebook, Instagram, and LinkedIn channels and #StayBeyondGreen and #TravelGently online conversations.
To help build Beyond Green as a compelling, dynamic, and user-friendly platform, Preferred engaged two external consultants to bring the brand to life. Robert Louey Design was retained for the brand framework, narratives, and storytelling, including the image and identity for the overall brand look and feel, while Spherical was brought on to develop Beyond Green’s digital identity with the new consumer-facing website and social media.
As part of the Preferred Hotel Group family of brands, Beyond Green invites advisors to enroll their clients I Prefer Hotel Rewards Member Benefits as well as a Celebratory Launch Offer Journeyer’s Pick Package.
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