Pivoted on famous Bollywood dialogues, with well-mimicked dialogues that add a distinct touch of humour, Cornitos popular category Nachos Crisps is back with a ‘filmy’ flavour.
“What we have is a fun product; the campaign assures the audiences that their fun times as sparked off by Cornitos Nachos are not compromised in any way,” remarks Vikram Agarwal, Managing Director, Cornitos.
“A Bollywood-spoof is a winning ticket. Who in this country is not a fan of films, and who, therefore, cannot recognize and appreciate the famous dialogues?” shares Vandana Sethhi, Founder, Water Communications and Producer of the TVC.
No lockdown rules or safe distancing mandatories have been compromised. From ideation to shooting to production, everything has been conducted remotely, and yet, who would be able to tell the difference from any other film created in normal times.
“The spoof-treatment, humour and splash of fun are a perfect fit for the brand and category,” says the Director of the film Salil Jason Fernandez.
Read more: Food Voyager