News

Cricket tourism witnesses spike as IPL fever takes over

The 11th edition of the Indian Premier League (IPL), has got off to a flying start with demand for matches, especially those that are played over the weekends, attracting a huge volume of bookings from travellers who intend travelling to watch their favourite team in action.  The IPL has given a new dimension to the concept of sports tourism, which is still in its infancy. Early indications suggest that hotels and service providers benefit from this rush in travellers who combine a holiday with an IPL match thereby enriching their holiday experience.
Cox & Kings has seen a 30% rise in the number of travellers booking their holidays where they combine a match experience with local sight-seeing. There has also been a spike in women-only travellers who have booked their hotels and sightseeing options. This has grown by 20%.
The IPL matches are being played in Mohali, Jaipur, Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata. Interestingly, the tourist places within 250 – 300 kms of the host cities have also observed an increase in the inflow of tourists. Chandigarh, Jodhpur, Aurangabad, Alibaug, Agra, Mysore, Puducherry are the destinations that are much in demand. 
Nek Chand Rock Garden, Sukhna Lake, Pinjore Gardens and High court museum are the top sights for the cricket tourists in Chandigarh. Similarly, the architectural wonder, Mehrangarh, that sits over the blue blanket of mystical houses in Jodhpur is where most cricket fans are flocking to after attending the matches in Jaipur. Whilst in Mumbai many have booked a quick getaway to Alibaug for a dip in the sea, the fans going to Delhi are queuing up to see the Taj Mahal in Agra. Mysore palace and the quaint French lanes of Puducherry are also on the list of a must-see for those going to Bangalore and Chennai respectively.
Hotels are cashing in as this is the low season for many of the city-specific hotels and their weekend occupancies have climbed from a dismal 30% to 80% during the match days. IPL offers a great opportunity to boost domestic tourism by attracting both domestic and inbound tourists. Similar to the UK where sports tourism enjoys a focused approach, India can harness its potential to further boost the sports tourism sector, given the popularity of cricket in the country.

Related posts

OTOAI and VisitPortugal collaborate to hold Webinar series for its Members

OTOAI has collaborated with its recently associated member VisitPortugal, to hold a series of webinars.

Suraj Kumar Jha appointed New General Manager at Crowne Plaza Ahmedabad City Centre

Suraj Kumar Jha has been appointed as the General Manager of Crowne Plaza Ahmedabad City Centre.

Singapore Tourism Board launches an important communication initiative -WhatsApp channel for the Indian travel trade

Singapore Tourism Board (STB) India office has embarked upon an important communication initiative by launching a WhatsApp business account

Smart 40-room Kanak Beacon Hotel opens in Ahmedabad, Gujarat

Concept Hospitality has opened Kanak Beacon Hotel in Ahmedabad, Gujarat

Vikas Sharma appointed new General Manager at Radisson Blu Resort Dharamshala

Vikas Sharma is appointed General Manager at the upcoming Radisson Blu Resort Dharamshala. With a career spanning over three decades in hospitality….

Sylvain Laroche bestowed with the Medal of Honor by the Ministry of Europe and Foreign Affairs

Sylvain Laroche, Director of Operations, ibis and ibis Styles India has been awarded the Medal of Honor by the Ministry of Europe and…

Ravi Rai: Learning is an Ocean and the known is just a drop

Today’s Traveller #Know Your Leader motivational initiative invites  Ravi Rai, Cluster General Manager, Accor Hotels, Andhra Pradesh to share his experiences, his journey, and some unknown facts about him that keep him going….

Beyond Green - launched on April 14 2021 as a Preferred Group entity

Committed to building a better and brighter future for people and the planet, Beyond Green was officially launched on April 14, 2021

Amol More appointed new Hotel Manager at Courtyard by Marriott Nashik

Courtyard by Marriott Nashik has appointed Amol More as Hotel Manager

Amit Mishra appointed new General Manager at The Fern Denzong Hotel & Spa, Gangtok

Amit Mishra brings over 15 years of hospitality experience as a General Manager to the 70 rooms relaunched hotel, The Fern Denzong Hotel & Spa, Gangtok. He has…