Crowne Plaza Chennai Adyar Park, flagship hotel of IHG Hotels & Resorts in South India has always been a preferred weddings destination in the city of Chennai.
The hotel earlier this year launched a Hybrid Wedding Solutions campaign for myriad onsite & offsite hospitality experiences for the guests. The campaign was well received amongst to-be-wedded millennials driving up to more than 100 queries from South India in a short span of two months.
Thus continuing the stride, Crowne Plaza Chennai Adyar Park became the first-ever hotel in the city to create an interactive virtual open-house for Weddings & Social Events, giving guests’ first-hand technology exposure and ease of multicity connectivity during its landmark event ‘Let Talk Weddings’ on Sunday, 29th August 2021.
The #LetsTalkWedding event was designed to showcase integrated technology solutions for Hybrid Weddings, along with the unveiling of a newly renovated Ballroom and a showcase of an upgraded food menu designed by the hotel’s culinary brigade for the coming wedding season.
This Virtual Wedding Open House became an ideal opportunity for guests to get real-time interaction with the hotel’s dedicated Crowne Meetings & Events team, while perfectly enjoying the comfort of their homes. Crowne Plaza Chennai Adyar Park could drive a great amount of digital engagement through this hybrid platform via WhatsApp chats, live interactions, and live streaming.
Speaking about the Initiative, Jit Bose, Area Director South India, IHG Hotels, “It’s extremely satisfying to see how the adoption of Hybrid solution is helping our guests to continue with their celebrations. In addition, we are now offering more than 50 unique external venues where our “Events on Wheels” team can cater to all your needs. Our team has been executing some great beach weddings. At Crowne Plaza Chennai Adyar Park, we want to be a one-stop solution for all of our guests’ celebrations and weddings requirements.”
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