News

Domestic Tourism: First Nation Travel

DekhoApnaDesh Domestic Tourism: First Nation Travel

The Travel and Tourism industry globally has been hugely impacted due to COVID-19 with no domestic and international movement. But thanks to technology, it is possible to go to places and destinations virtually and plan travel for a later date.

“Dekho Apna Desh” is a significant initiative taken by the Ministry of Tourism of India to furnish information on various destinations, as well bring the spotlight on the ‘depth’ and ‘expanse’ of India’s culture and heritage through a series of webinars.

The series of webinars will be an on-going feature and the Ministry would work towards showcasing the diverse and remarkable history and culture of India including its monuments, cuisine, arts, dance forms, natural landscapes, wildlife, festivals and lots of other aspects of India’ rich civilization.

Image 2.JPG Domestic Tourism: First Nation Travel

To know more, Today’s Traveller interacted with Ms Meenakshi Sharma IA & AS, Director General, Ministry of Tourism Government of India

Today’s Traveller BureauYour thoughts on “Nation First” travel in the post-Covid-19 context?

Meenakshi Sharma: Globally, leisure travel may take a longer time to thrive again as individuals may have a fear of disease and the compelling need to save for any future eventualities or till the time the central income of the families normalize. 

First and foremost domestic travel will begin to beat the ‘lockdown fatigue’, as short travel is believed to be an antidote to ‘stress’. Travel, post-COVID -19 will have facets of Responsible Consumption viz Responsible Tourism.

Today’s Traveller BureauHow would you encourage this first step to the normalization of travel in India?

Meenakshi Sharma: People must first leave home and visit neighbourhood parks and temples, then do day-trips, then drive-trips, then move on to domestic air-trips, then plan neighbouring country-trips, then take intercontinental-trips. 

So, our priorities to support travel will have to begin at the local level.

The safety, hygiene and responsible behaviour of host destinations would be important. So, an effort to recognise right practices, promotion of lesser-known destinations and certain policies to encourage local tourism would be the key.

Today’s Traveller BureauWhat are the newer ways of experiencing a destination that you feel are likely to take shape once travel takes firm root?

Meenakshi Sharma: Certain types of meetings and events will see new activities ( like sponsored trade delegations, fam trips etc) but volumes will be significantly limited. We expect an increase in travel to Off Beat locations/wilderness locations / national parks through Driving Holidays.

Today’s Traveller BureauWill travel have a distinct newness in its product offerings? Can you give an example?

Meenakshi Sharma: Today, the demand structure in tourism and hospitality is out of shape, and when demand revives, the structure will be entirely different. Given that conventional demand is dead and supply is desperate, new demand sources, largely arising from the immediate neighbourhood will be innovated. Also demand from adjunct segments like business travel, long term rentals, fitness and wellness and driving holidays will be the initial products to be put out.

Today’s Traveller BureauWill travel be less expensive or more expensive post-Covid-19?

Meenakshi Sharma: Suppliers of all kinds like hotels and transport companies will dramatically reduce cost and survive on maintenance mode. Supply will be available in plenty. The entire supply chain will depend on the needs of corporates, business travel and health and wellness industries.

Today’s Traveller BureauWhich domestic destinations are likely to be the first to revive due to tourist influx?

Meenakshi Sharma: Once travel is permitted, many people, we believe, will choose remote, domestic locations like camping holidays, national parks, off-the-beaten-track destinations and short-drive locations over densely-populated areas.

Related posts

Devidyuti Ghosh appointed new Director of Rooms at The Westin Goa

The recently launched, The Westin Goa appointed Devidyuti Ghosh as their Director of Rooms. An experienced professional with a broad spectrum of knowledge, Devidyuti Ghosh will be…

Preferred Hotels & Resorts welcomes 11 new member hotels

Preferred Hotels & Resorts welcomed 11 new member hotels

Park Inn by Radisson Clark’s new South Wing brings feel-good vibe to the Philippines

In the Philippines, Park Inn by Radisson Clark has opened its all-new South Wing, adding more accommodation options for domestic and international guests in…

Hyde Hotels opens its first property in Dubai with the 276-room Hyde Dubai Business Bay

Hyde Hotels announced the Hyde Dubai Business Bay

Tanvir Shaikh appointed Front Office Manager at Courtyard by Marriott Surat

Auro Hotels appointed Tanvir Shaikh as Front Office Manager at Courtyard by Marriott Surat. In his new role, Tanvir Shaikh will be…

Abu Dhabi is first location globally to receive revolutionary anti-covid 19 medication

The world’s newest anti-viral treatment for COVID-19, Sotrovimab, is now available for early treatment of certain categories of COVID-19 patients in the…

South Korea MICE Travel Game Show hits top spot in corporate engagement activities in 2020-21

Korea Tourism Organization and Today’s Traveller, successfully organised the “South Korea MICE Travel Game Show”

Marriott International to launch Courtyard by Marriott brand in beautiful Sri Lanka by late 2021

Marriott International, Inc. signed an agreement with Colombo City Centre Partners (Private) Limited, part of the Abans Group, to launch Courtyard by Marriott Colombo Sri Lanka in late 2021.

Joyjit Chakravorty appointed General Manager at Hilton Garden Inn, New Delhi/ Saket effective June 15, 2021

Hilton Garden Inn, New Delhi/Saket announced the appointment of Joyjit Chakravorty as the General Manager of the hotel with effect from June 15, 2021

Shuvendu Banerjee appointed new General Manager Crowne Plaza Today New Delhi Okhla

Crowne Plaza Today New Delhi Okhla announced the appointment of Shuvendu Banerjee as the new General Manager. With an illustrious experience of…