Bhartiya Hospitality, a part of Bhartiya, a leading Indian business group renowned for its expertise in integrated urban city development, real estate, fashion apparel, and hospitality, and EIH Limited have announced a strategic partnership to develop and operate a series of uber-luxury lifestyle resorts across India and select international destinations
Each resort will be defined by its design-led vision, bringing together immersive gardens blending indoor–outdoor living seamlessly. Thoughtfully curated architecture will highlight an interplay between private and social spaces.
At the heart of the experience, every touchpoint is crafted for discovery and transformation, supplemented by a mindful-living philosophy, offering tailored experiences that allow guests to witness tangible change around wellbeing, reflection and inner joy.
Guests will experience the art of leisurely living, encompassing mindful dining, restorative wellness, and shared experiences that foster connection, balance, and a more conscious pace of life. The overall philosophy is grounded in joyful wellness that feels intuitive and uplifting rather than prescriptive or regimental.
In addition to thoughtful design, it is the guest experience that increasingly describes luxury. Modern luxury is no longer defined by opulence alone, but equally by how guests are made to feel. The magic lies in the craftmanship of service – rooted in thoughtful detail, rather than display -where environments are frictionless and intuitively aligned to individual needs.
The partnership unites Bhartiya’s expertise in master-planning large-scale, sustainable lifestyle communities built on the basis of a granular appreciation of how design influences behaviour with The Oberoi Group’s legendary heritage of service excellence, timeless elegance, and attention to detail. The initial resort locations have been identified in Coorg, Kabini, and Hampi, and are scheduled to open by 2030. The long term vision of this partnership is to develop 20 new resorts.
Snehdeep Aggarwal, Founder and Chairman of Bhartiya Group, commented, “More than just resorts, I dream of creating blue zones where people live, laugh, and love more. In this new world, people will come to surrender, nourish, and evolve – wellness here feels joyful and abundant. I deeply value our partnership with The Oberoi Group as we bring this new world to life.”
Arjun Oberoi, Executive Chairman, The Oberoi Group, added, “We are delighted to partner with Bhartiya on this distinctive vision. Design will be at the heart of each resort, with immersive gardens and thoughtfully articulated spaces shaping the guest experience. The seamless interplay between architecture and landscape will create environments that are both restorative and inspiring, while reflecting the timeless elegance and attention to detail that define The Oberoi Group.”
Vikram Oberoi, CEO, The Oberoi Group, further added, “This partnership with Bhartiya to develop 20 new resorts under management by EIH allows us to extend our philosophy of intuitive and personalised service into a wellness-enhanced hospitality offering. With resorts located in destinations that encourage longer lengths of stay, every interaction will be thoughtfully crafted to stimulate the senses and create lasting memories such that a departing guest will leave with an unquenchable desire to repeat the experience.”
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