News

Experience Hub and Etihad Holidays sign MoU to promote Abu Dhabi as a leisure & culture destination

Photo 1.JPG Experience Hub and Etihad Holidays sign MoU to promote Abu Dhabi as a leisure & culture destination

Experience Hub, the trade and promotion arm of one of the world’s fastest growing leisure and entertainment hubs, Yas Island Abu Dhabi, and Etihad Holidays, the destination and leisure management arm of Etihad Airways, have signed a Memorandum of Understanding (MoU) to enhance Abu Dhabi’s positioning as a leading global destination for leisure and cultural experiences.

The Memorandum of Understanding
The MoU outlines how the two organisations will collaborate to increase awareness and visitation to Abu Dhabi as well as improve the overall guest booking experience and drive longer lengths-of-stay.
The agreement between Experience Hub and Etihad Holidays also aims to increase layover and stopovers in the capital, with a keen focus on key markets including the GCC, Europe, India and China. Additionally, the MoU includes essential collaborative tactics such as trade events and annual familiarisation trips to highlight Abu Dhabi’s world-class leisure and cultural offerings; as well as developing and facilitating destination and product awareness workshops.
Reactions on MoU
Commenting on the landmark agreement, Experience Hub’s General Manager Liam Findlay said: “This MoU strengthens our existing ties with an already esteemed partner and valued stakeholder. Collaborating with Etihad Holidays not only allows us to further align in support of the UAE capital’s plans to enhance its global reputation as per Abu Dhabi Vision 2030; but this agreement also enables us at Experience Hub to further curate and adapt initiatives to enhance Yas Island Abu Dhabi’s positioning as a globally relevant leisure and entertainment hub.”
“By combining Yas Island’s growing portfolio of attractions and experiences and extensive calendar of events with Abu Dhabi’s rich history and cultural scene, including attractions such as Sheikh Zayed Grand Mosque, Louvre Abu Dhabi, and Qasr Al Watan, we can collectively showcase all that this great destination has to offer.”
Hareb Almuhairy, Senior Vice President Destination and Leisure Management, Etihad Airways said: “We are very excited to enter this agreement with Experience Hub which will further highlight and promote Abu Dhabi as a remarkable tourist and leisure destination. The number of world-class, entertainment and leisure venues in the city is rapidly increasing, in particular on Yas Island, and we look forward to welcoming more and more visitors to this great emirate very soon.”
In addition to the hand-in-hand efforts to promote Abu Dhabi, Etihad Holidays and Experience Hub will also concurrently bundle and sell each other’s products. Experience Hub’s compelling holiday packages combine stays and experiences in the UAE capital with Yas Island’s award-winning and world-class attractions and events. Abu Dhabi visitors’ leisure and entertainment itineraries will also be enhanced with Etihad’s Hala Abu Dhabi Tours and excursions to iconic cultural attractions in the UAE capital.

Related posts

Devidyuti Ghosh appointed new Director of Rooms at The Westin Goa

The recently launched, The Westin Goa appointed Devidyuti Ghosh as their Director of Rooms. An experienced professional with a broad spectrum of knowledge, Devidyuti Ghosh will be…

Preferred Hotels & Resorts welcomes 11 new member hotels

Preferred Hotels & Resorts welcomed 11 new member hotels

Park Inn by Radisson Clark’s new South Wing brings feel-good vibe to the Philippines

In the Philippines, Park Inn by Radisson Clark has opened its all-new South Wing, adding more accommodation options for domestic and international guests in…

Hyde Hotels opens its first property in Dubai with the 276-room Hyde Dubai Business Bay

Hyde Hotels announced the Hyde Dubai Business Bay

Tanvir Shaikh appointed Front Office Manager at Courtyard by Marriott Surat

Auro Hotels appointed Tanvir Shaikh as Front Office Manager at Courtyard by Marriott Surat. In his new role, Tanvir Shaikh will be…

Abu Dhabi is first location globally to receive revolutionary anti-covid 19 medication

The world’s newest anti-viral treatment for COVID-19, Sotrovimab, is now available for early treatment of certain categories of COVID-19 patients in the…

South Korea MICE Travel Game Show hits top spot in corporate engagement activities in 2020-21

Korea Tourism Organization and Today’s Traveller, successfully organised the “South Korea MICE Travel Game Show”

Marriott International to launch Courtyard by Marriott brand in beautiful Sri Lanka by late 2021

Marriott International, Inc. signed an agreement with Colombo City Centre Partners (Private) Limited, part of the Abans Group, to launch Courtyard by Marriott Colombo Sri Lanka in late 2021.

Joyjit Chakravorty appointed General Manager at Hilton Garden Inn, New Delhi/ Saket effective June 15, 2021

Hilton Garden Inn, New Delhi/Saket announced the appointment of Joyjit Chakravorty as the General Manager of the hotel with effect from June 15, 2021

Shuvendu Banerjee appointed new General Manager Crowne Plaza Today New Delhi Okhla

Crowne Plaza Today New Delhi Okhla announced the appointment of Shuvendu Banerjee as the new General Manager. With an illustrious experience of…