Mondelez India unveils ‘The Purple Room’, a Cadbury experience zone, that also offers an exclusive premium and gifting chocolate range.
Mondelez India, the makers, and bakers of some of India’s much-loved snacking brands – Cadbury Dairy Milk, Bournvita, and Oreo among others, recently inaugurated ‘The Purple Room’, a premium chocolate experience zone. The Purple Room is home to the first-ever 3D Cadbury chocolate printer, that will allow consumers to curate their box of exquisite 3D chocolates. The Purple Room is all set to offer consumers a premium chocolate experience by bringing a wide range of products and unique activities under one roof.
Commenting on the launch, Anil Viswanathan, Senior Director – Marketing, Mondelez India, said, “Over the years, Mondelez India has created and grown the premium end of the chocolate market and owned the chocolate gifting space. As the next leg to this journey, we are thrilled to introduce ‘The Purple Room’, a premium Cadbury experience zone, that also houses India’s first-ever 3D Cadbury chocolate printer.”
The Purple Room through its innovation, creativity and personalized solutions elevates the experience and offers consumers a new way of ‘shoppertainment’ engagement. Shoppers will get to consume their favorite brands in a new avatar to enhance their Shopping experience as original milkshakes made from Dairy Milk, Bournville, 5 Star, and Oreo at the store.
Taking the offerings a notch up, consumers can now watch their favorite chocolate being made in the 3D machine. The store offers 28 chocolate designs in 3D including all alphabets for a personalized & novel experience, available for a limited time.
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