Garmin India, a unit of Garmin Ltd, has introduced a new title track, ‘Unleash Your Outdoor Spirit’ by Kasi Bloodz, to celebrate the success of their digital campaign ‘Open the Door to the World’.
With the underlying belief that there is a unique door for everyone, the digital campaign ‘Open the Door to the World’ gained substantial prominence and has successfully promoted the spirit of travelling among adventure seekers. Several travel enthusiasts created memorable experiences across the country through this unique virtual campaign.
‘Unleash Your Outdoor Spirit’, the song conceptualized by the Khasi Bloodz, celebrates the essence of travelling and the zeal to get back on track despite the challenges brought about by the pandemic. The song highlights how Garmin devices encourage its users to pursue their passion and reach their ultimate fitness and travel goals.
The song features various characters like a dancer profoundly showcasing her expertise in freestyle dancing, fitness enthusiasts following their fitness regime, a rock climber and the bicycle rider who are in line to quench their thirst for adventure and achieve victory by beating yesterday.
The multisport smart-watches are integrated with a GPS navigation feature that breaks the conventional approach and guides the users in exploring the road less travelled.
The song highlights the users experiencing unprecedented battery life with solar charging feature and rugged yet sophisticated designs constructed to withstand harsh environments, encouraging them to push their performance to a whole new level while the voice-over “ I’mma reach as far as the rays of the sun coz my instincts solar. Even if I’d fall I’ll rise again like a Fénix, this time I’mma be bolder.” echoes in the background.
Speaking on the initiative, Ali Rizvi, Director, Garmin India, said, “Our outdoor digital campaign has received good traction and success by the adventure seeker exhibiting their desires for travel. The mass vaccination and reduced COVID-19 cases have infused confidence in people, and they are travelling for relaxation and taking a break from their daily routine. The song pays respect to all those who are overcoming their challenges every single day and bouncing back towards the road of positivity with their undying spirit and passion towards outdoor adventures“