Hard Rock has announced the opening of the brand’s 8th Hard Rock Cafe in India.
The new Hard Rock Cafe New Delhi is located at Janpath Road, Connaught Place. Often referred to as CP, the chic promenade is buzzing with multiple shops, restaurants, and tourists. The location, just like the brand Hard Rock has a legacy and history to boast of.
The 6254-square-foot outlet, accommodating up to 122 guests, includes areas across two floors and a stage for live entertainment. The first storey is the starting point of the customer journey. The entry door speaks of the overall design with a feature guitar shape door handle. The double-height lobby sets the tone, featuring a Rock shop filled with unique style clothing and accessories. Hard Rock’s world-renowned Rock Shop, located within the cafe, offers a rock-star shopping experience for collectors and fans, carrying music-inspired merchandise like classic tees, caps, pins, glassware, and accessories.
Local guests and visitors to New Delhi can enjoy the one-of-a-kind live music and entertainment from the indoor dining space located on the lower ground floor of the cafe. The highlight of the cafe is a building renowned not only for its unique architecture and location but also for its history.
“As a music aficionado and gastronome, I am excited to bring the authentic HRC experience back to the capital. We are confident that Delhi will revel in Hard Rock Cafe’s well-curated line-up of musicians and global flavors. The best thing about Hard Rock Cafe as a brand is that all age groups enjoy the format. We are demographic agnostic in that sense. The fact that we are located on a high street and not a mall bodes well for the HRC experience,” says Paritosh Ladhani, Franchise Owner, of Hard Rock Cafe New Delhi.
“We are glad that New Delhi – India is now an official member of the Hard Rock Cafe family. We are ready to make a positive impact on the hospitality industry and brand standards. We bring the spirit and philosophy of the brand to a country rich in musical and food traditions by presenting a modern vision of a remarkable restaurant.” said Tom Perez, Vice President of Franchise Operations, at Hard Rock International.
Guests at the Hard Rock Cafe New Delhi get to take a walk along the memorabilia walls, which display a series of iconic memorabilia from legendary musicians around the globe. From Bobby Brown’s shoes that were designed by the R&B singer himself to Shakira’s black bra that was worn during her 2011 Sale El Sol tour, from Elton John’s platform shoes worn during his live ’Daniel’ music video to Ray Dorset’s red leather ankle boots; Hard Rock Cafe New Delhi has its walls adorned with these priceless possessions that have been donated by the rock legends themselves to the Hard Rock.
At Hard Rock Cafe New Delhi, guests are provided with a selection of authentic flavours with the freshest high-quality ingredients from Hard Rock’s menu, featuring the Original Legendary® Burger from the Signature Steak Burgers series, mouthwatering Specialty Entrees, Bar Bites, a selection of salads, sandwiches, and desserts.
The cafe also offers a variety of beverages, from draft beers and wines, and handcrafted cocktails including Hard Rock’s signature Hurricane Cocktail to Alternative Rock alcohol-free selections. The Delhi outpost would also have local items like Thela Chaat, Rara Chicken, and Biryani along with classic American dishes.
More on Hard Rock International
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues, and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook, and internet gaming platform.
Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2022, Hard Rock Hotels was honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among the top brands in this category.
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