Indian Hotels Company Limited (IHCL) has announced that its loyalty program, Taj InnerCircle, part of Tata Neu’s loyalty program, “NeuPass,” has reached a milestone of 10 million members
Parveen Chander Kumar, Executive Vice President – Commercial, The Indian Hotels Company Limited, said, “The rapid growth of The Indian Hotels Company Limited loyalty member base with NeuPass is a testament to the power of the One Tata ecosystem.”
He added, “ Presently, loyalty driven revenue comprises over 40% of IHCL’s total enterprise revenue. We remain committed to enhancing lifetime customer value and using technology to enrich guest experiences. The program has significantly broadened IHCL’s digital footprint across our diverse portfolio, spanning mid-scale to luxury.”
He went on to say, “The loyalty program is an enabler in The Indian Hotels Company Limited’s transformative journey, marked by a 5X increase in our member base, culminating in this 10-million-member milestone.”
He explained, “Tata Neu’s diverse ecosystem across travel, hospitality, shopping, financial services, and more, has equipped The Indian Hotels Company Limited with a robust competitive advantage in growing and retaining our expanding member base.”
Tata Neu’s growing brand visibility and influence significantly accelerate IHCL’s member base.
The combination of compelling Loyalty offerings, enhanced rewards and benefits, a seamless booking journey, and exclusive privileges has significantly strengthened customer loyalty and increased engagement.
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