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IHG Hotels & Resorts introduces IHG Business Edge program for the MSME sector

In line with its vision to recognize and reward the swiftly burgeoning MSME sector in India, IHG Hotels & Resorts announced its collaboration with MSME Business Forum India to offer IHG Business Edge program.

Sudeep Jain with Ravi Nandan Sinha,
Sudeep Jain with Ravi Nandan Sinha, Director Of Development & Board Member, MSME Business Forum India

A global business-to-business program designed specifically for the small-to-medium enterprise (SME), IHG Business Edge empowers SME customers with valuable resources to help them make the best decisions for their businesses. It provides a centralized portal with tailored content, insights about a customer’s travel spend, and the ability to network with businesses mirroring the MSME segment.

IHG Business Edge
IHG Business Edge

As part of its domestic activation strategy in India, IHG Hotels & Resorts aims to offer the IHG Business Edge solution to the MSME Business Forum as a ‘Simple Travel Solution’ that will allow MSMEs and their employee’s autonomy, recognition, and IHG rewards benefits across the globe.

The announcement was made during an exclusive event attended by Ravi Nandan Sinha, Director Of Development & Board Member, MSME Business Forum India; Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts; Vishvapreet Singh Cheema, Area General Manager – North, IHG Hotels & Resorts; Ananya Sinha, Director Commercial South West Asia, IHG Hotels & Resorts and entrepreneurs from SMEs along with the other guests.

Sharing his views on the association, Ravi Nandan Sinha, Director Of Development & Board Member, MSME Business Forum India said, “Contributing 8% to GDP, 45% to the industrial output and 40% to exports through more than 57.7 million enterprises, MSME segment is the real backbone of the Indian economy. We are committed to leveraging our network hub of erstwhile corporate executives, investors, and industry experts to enhance profitability for MSME and SME sector.”

IHG Business Edge
IHG Business Edge

He continued, “As a key step in this direction, we are pleased to partner with IHG Hotels & Resorts and are positive that the IHG Business Edge Program will help strengthen our efforts to drive long-term growth of the MSME sector through bespoke solutions.”

Talking about the initiative, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said, “As per the ‘MSME at a Glance’ Report of the Ministry of MSMEs, the sector consists of 36 million units and provides employment to over 80 million individuals.”

He added, ” Hence, the creation of a holistic ecosystem for the sustainable growth of MSMEs will play a crucial role in accelerating the economic development of the country. Our IHG Business Edge program aims to provide them with a smarter way to manage travel. The dedicated portal consolidates data and content to serve as a one-stop-shop for flexible booking, loyalty upgrade, and provides guaranteed discount across all our participating hotels globally for business or personal travel.”

IHG Business Edge empowers small and midsize enterprises by offering a perfect travel solution that would help them take their business to the next level.

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