ITC Hotels add 5 more properties as brand Storii by ITC expands

ITC Hotel’s growth story continues to rise with the group signing 5 boutique properties under the new brand, Storii by ITC Hotels. 

Popular leisure destinations Goa, Dharamshala, Solan, Sirmour, and Kufri are the frontliner destinations for Storii with Storii Goa and Storii Dharmashala already opening doors to guests. With the recent openings at Goa and Dharamshala, the ITC Hotels Group now has its  5th property in Goa and its 12th hotel in Himachal Pradesh. 

With the Storii brand, ITC Hotels brings bespoke experiences at immersive locations through atypical hotels and resorts that are unique by character, design, or heritage and strive to co-exist with the environment and the community. Every hotel under this brand will tell its own unique ‘story’ which could stem from its architecture, location, heritage, theme, or even its facilities and offerings. This parameter is key for a property to qualify under the Storii by ITC Hotels brand even as there may be a lot more flexibility offered in terms of design approach, property size, and a few other parameters. 

ITC Hotels CEO Anil Chadha
Anil Chadha, Divisional Chief Executive, ITC Hotels

Speaking on the occasion, Anil Chadha, Divisional Chief Executive, ITC Hotels said, “Leisure travel in India has grown in the last two years. Post-pandemic, the domestic traveller has not only explored destinations in India but also realised how much more there is to see and do in India. At ITC Hotels, we analysed the changing trends and recognized the demand for a boutique, experiential offering. Storii by ITC Hotels caters to this segment in a way that attracts the discerning traveller who is looking for unique accommodation and comfort without having to worry about consistency and quality of service. We are grateful to our Owners for their faith in ITC Hotels and our decades-strong operational excellence in hospitality”. 

Storii by ITC Hotels Goa Facade ITC Hotels add 5 more properties as brand Storii by ITC expands
Storii by ITC Hotels, Goa

The recently opened Storii by ITC Hotels, Goa is a boutique hotel that holds myriad stories within its century-old walls, representing a confluence of Portuguese and Indian cultures. Originally built in 1897 and called ‘Casa de Morada’ or home of happiness, this charming property was lovingly restored, and is now eagerly waiting to tell its Storii.  

 Storii by ITC Hotels, Dharamshala and Goa
Storii by ITC Hotels, Dharamshala

Offering another charming experience is the Storii by ITC Hotels, Dharamshala which tells the story of a contemporary retreat offering plush and stylish rooms with mesmerizing views, an all-day dining restaurant and other food and beverage outlets. This experiential property will also offer a well-being zone along with recreational activities.

With the addition of three more boutique properties in Sirmour, Solan and Kufri under the new Storii by ITC Hotels, the brand will further strengthen its footprints in Himachal Pradesh. Each of these properties will offer a distinct experience so that no two stays are the same while discovering the picturesque beauty the State offers.  

Storii by ITC Hotels is a collection of handpicked boutique properties, designed to satiate the ever-evolving needs of the global traveller. Consisting of intimate-sized properties in the premium segment you will find Storii at both expected and unexpected destinations – breath-taking locales or sites steeped in history, golden untouched beaches or jungles thriving with adventure, quiet scenic valleys or deserts buzzing with folklore.

Read more: News

Related posts

A vision of creating a $3 Trillion tourism GDP for India by 2047 – Nakul Anand, Chairman-FAITH

Hospitality industry has task cut out to achieve sustainability goals. India one of the few countries to adapt to changing times – Nakul Anand, Chairman-FAITH

Sarovar Hotels & Resorts announce grand re-entry into Nairobi, Kenya - both hotels open in 2024

Sarovar Hotels & Resorts is pleased to announce its proud return to Nairobi, Kenya, after a brief hiatus due to COVID- 19 pandemic.

69-key, new Taj Guras Kutir Resort & Spa, Gangtok opens in scenic Sikkim

Indian Hotels Company (IHCL), announced the opening of Taj Guras Kutir Resort & Spa in Gangtok.  

National Restaurant Association of India (NRAI) Indian Restaurant Summit 2023

The National Restaurant Association of India (NRAI) has successfully concluded Day 1 of the landmark NRAI Indian Restaurant Summit 2023 in Kolkata, marking a significant moment in the culinary industry’s evolution.

STIC Travel Group reflects on 50 years of achievement

STIC Travel Group proudly celebrated its golden jubilee on September 14, 2023, marking an illustrious 50-year journey as an iconic B2B travel organization.

ITC Hotels signs management agreement for new 70-key Welcomhotel Kalimpong Resort

ITC Hotels announced the signing of Welcomhotel Kalimpong resort under a management agreement with Pravez Constructions Private Limited.

IHCL unveils new 151-key Taj The Trees in Mumbai - celebrates Tajness

Indian Hotels Company (IHCL), today announced the opening of Taj The Trees, Mumbai.

Cheval Collection ties up with Black Coffee by Café Younes for F&B Services in Dubai

Cheval Collection has signed a lease agreement with Black Coffee by Café Younes to operate the restaurant space at the group’s Cheval Maison – The Palm Dubai property. 

SAUDIA takes 3rd position among top 10 global airlines in on-time performance

Saudi Arabian Airlines (SAUDIA) has taken third position among the top 10 international airlines in terms of on-time performance in July 2023, according to Cirium’s monthly On-time Performance Report.

Mahindra Holidays to invest Rs 1000 crores in beautiful Uttarakhand

Kavinder Singh, MD & CEO, Mahindra Holidays & Resorts India Ltd