News

Jamaica unveils “Jamaica – Heartbeat of the world” as the destination’s new brand positioning.

The Jamaica Tourist Board unveiled ‘Jamaica, Heartbeat of the World’ the new destination brand positioning, recognising Jamaica’s outsized influence on the world.  Strengthening the island’s position as a global culturally relevant brand, Heartbeat of the World extends beyond tourism and encompasses all elements of Jamaica’s rich and vibrant culture including music, cuisine, sports, adventure, nature, and wellness.

“We are excited to launch ‘Heartbeat of the World,’ which reinforces our position as a global leader among travel destinations and establishes Jamaica as the single destination every traveller must experience,” said Donovan White, Jamaica’s Director of Tourism.  
“On the map, Jamaica may seem like a small dot in the Caribbean Sea. But her influence on the world culture is the size of a continent. We are a cultural giant and we continue to have an indelible impact on the world’s food, music, sports, and literature while offering larger-than-life bucket list experiences with extraordinary, talented people.”
Beautiful Destinations, Jamaica’s creative agency, after extensive research developed the international marketing strategy that positions the destination as the ‘Heartbeat of the World’ – the beat that makes the world move. A new TV advertisement will launch internationally.
Jamaica’s visibility on the international stage will be heightened this year as the new James Bond movie, “No Time to Die”, which was filmed in Jamaica, James Bond’s birthplace, is set to be released on April 8. Jamaica will also have athletes competing in the 2020 Summer Olympics in Tokyo in three sports – track, gymnastics, and swimming. These global events, among others, reinforce the new brand positioning that Jamaica is the Heartbeat of the World.

Related posts

Vivaah at Novotel – meticulously crafted for new age virtual weddings

Weddings are considered as the one of the most important days in one’s life. Marriages are a special time for celebrations, and these are the moments that become precious memories. India is known for its grand wedding ceremonies and to make it more special and exclusive; Novotel has introduced Vivaah at Novotel.

Rishi Neoge appointed as new Group General Manager at The Sai Leela Group

Rishi Neoge has been appointed as Group General Manager at The Sai Leela Group. In this new role he will be responsible…

Cygnett Hotels and Resorts is set to expand with 4 new properties across North India

Cygnett Hotels and Resorts announced that they are further expanding the brand to include 4 new properties in North India

Thomas Abraham joins vibrant Hyatt Regency Pune as the new General Manager

Hyatt Regency Pune & Residences is pleased to announce the appointment of Thomas Abraham as General Manager, in addition to his role of…

Attractive Ramada by Wyndham Jaisalmer Barmer Road set to open in 2021

With the new signing of Ramada by Wyndham Jaisalmer Barmer Road, JAH Developers Private Ltd, the New Delhi based real estate company…

Shobhit Sawhney appointed new General Manager of the luxurious Park Hyatt Hyderabad

Shobhit Sawhney has been appointed the new General Manager of Park Hyatt Hyderabad

Dev Thakur appointed as the new Director F&B, Sayaji Hotel Indore

Dev Thakur has been appointed as the Director of Food & Beverage at Sayaji Hotel Indore. He comes with over 15+ years…

Ruth Dolla: Get your fix of Nature travel and freedom to roam the great outdoors

Ruth Dolla, Manager – India, Visit Sweden AB speaks with Today’s Traveller on how Visit Sweden satisfies the need for nature travel and its initiatives in…

Kerrie Hannaford: The hospitality industry will remain dynamic but will now be extra cautious, agile and innovative

Kerrie Hannaford, Vice President Commercial, India and South Asia speaks with Today’s Traveller on how thinking out of the box and exploring…

The Connaught - a new opening announced by IHCL

The Indian Hotels Company (IHCL), South Asia’s largest hospitality company, announced the opening of The Connaught, New Delhi. The Connaught presents a unique…