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Pavan Anand launches ‘Abduction’, an enchanting world of maximalist jewellery

Pavan Anand announced the launch of Pavan Anand’s exclusive collection ‘Abduction’ by Pavan Anand Fine Jewels (PAFJ). 

Bijoutier Pavan Anand’s risqué jewellery collection isn’t meant to merely adorn a still body but is instead meant to move with the body, enhancing its fluidity and becoming an extension of the wearer’s personality.

Pavan’s work builds off the presence of the ‘fantastical realm’ at the centre of the design discipline. Iconic, and experimental, the collection shatters the glass ceiling of the previously seen and imagined – designed for a select swath of tastemakers and the aesthetic elite. ‘Abducting’ them into Pavan Anand’s enchanting world of maximalist jewellery.

Pavan Anand launches 'Abduction' , an enchanting world of maximalist jewelry by Pavan Anand Fine Jewels
Pavan Anand launches ‘Abduction’, an enchanting world of maximalist jewellery by Pavan Anand Fine Jewels

Abduction By Pavan Anand Fine Jewels – Seeing Strength in the Dragon

Design encompasses a multitude of disciplines – and mythical creatures are one of the most fascinating ones, the prized collection looks back into time immemorial by fusing artistic ingenuity within a world of fantasy.

A symbol of seduction, strength, change and inner possession, Pavan’s series of  ‘Dragon’ inspired high jewellery goes through unending metamorphosis. Captivating one with unstoppable creativity, the ever-evolving motif is an emblem of glamour and sensuality.

AMUN RA -  (Brunch Earrings , Red carpet Brooch)
AMUN RA –  (Brunch Earrings , Red carpet Brooch)

Continually changing through the varied pieces, the Dragon unfurls its ever-shifting nature and relentless power through sophisticated yet alluring modern interpretations. Spellbinding, the radical stand-alone pieces from ‘Abduction’ unite some of the most distinctive features of the legendary and fiery Dragon, entwining many tales in their shimmery crevices. Exotic, dramatic and commanding, like the wearer who adorns it.

  • AMUN RA –  Brunch Earrings, Red carpet Brooch

The reverence for Amun Ra – the legendary Egyptian God of the Sun, has never faded but only strengthened with time immemorial. A collector’s piece and a creation that is something greater than each of the parts, it is the confluence between Amun Ra and Bahamut – the God of Dragons. Uniting forces in design, legends and splendour, the architectural earrings wind themselves around and nestle behind the ears to bare only certain elements – as if unearthing a myth.

AMUN RA -  (Brunch Earrings , Red carpet Brooch)
AMUN RA –  (Brunch Earrings, Red carpet Brooch)

About the jewellery:

Emerging triumphant as an extraordinarily rare piece, it is crafted in 18k Gold, Burmese Rubies & flawless diamonds

  • ENVY –  Cocktail Brooch

It seems as though we live in an ephemeral world that is driven by envy and her talons run deep. The profound human emotion is felt by all and sundry, cleverly disguised as praise towards the other. Personifying envy, this piece is the embodiment of ‘green with envy’.

ENVY -  (Cocktail Brooch)
ENVY –  (Cocktail Brooch)

About the jewellery:

Green Gold commands attention and envy. Crafted in 18k Yellow Gold, Green Gold, fancy vivid intense Yellow Canary Diamonds, White Diamonds and Burmese Rubies.

  • FIRE – Statement Cocktail Earrings

Of the four Aristotelian elements, fire is the only one that man can create – this gift of fire to mankind represents the kinship between mortals and the Gods. Pavan Anand’s Fire is an eternal flame symbolizing illumination, protection and purification, juxtaposed with the mighty dragon – an empowering source of positive energy. 

It is this universal energy that makes it the pièce de résistance of the collection.

FIRE - (Statement Cocktail Earrings)
FIRE – (Statement Cocktail Earrings)

About the jewellery:

Blazingly beautiful, it is crafted in 18k Gold, flawless White Diamonds, fancy vivid intense Yellow Canary Diamonds, Emeralds and Rubies. Pre-sold to: Nawaz Modi Singhania

THE SEDUCED?  -  (Statement red carpet ring)
THE SEDUCED?  –  (Statement red carpet ring)
  • THE SEDUCED?  –  Statement red carpet ring

The lure of social media is but a fatal attraction and its tempting nature presents a false ideal. It captivates and ensnares, alluring minds into a hollow abyss of filtered reality. This vortex of distortion is very much like having one wrapped around their little finger – the world within our screens is endlessly enchanting. This striking piece is a symbol of seduction, charm, fascination, glamour and unrivalled beauty, drawing all eyes in.

THE SEDUCED?  -  (Statement red carpet ring)
THE SEDUCED?  –  (Statement red carpet ring)

About the jewellery:

Best adorned at a scintillating red carpet event to make a sartorial statement. Crafted in 18k Yellow Gold, flawless White Diamonds and a 7-carat Cognac Coloured rare Diamond.

About Pavan Anand

Celebrated international bijoutier Pavan Anand’s body of work builds its strength from the avant-garde school of design, whose intellectualist abstractions, disruptiveness and leanings earn curiosity and have the ability to transform conversations around design in the world. 

Pavan Anand 3 Pavan Anand launches 'Abduction', an enchanting world of maximalist jewellery
International bijoutier Pavan Anand

With a strong focus on layered forms that are suffused with provocative, sensual and idiosyncratic meanings that one recognises through archetypical forms seen in nature and history, Pavan’s line of jewels are symbolic and resist classification into the stylistic silo of ‘modernism’, they are however ‘ageless’.

Provenance – Admired by all, worn by a few.

The Pavan Anand creations have been donned by Goldie Hawn, Annalynne Mccord, Edward Norton, the Royal Family of Morocco, and the Royal Family of Monaco, among other global figures. The time and norm-defying works of art combine artistic and architectural inspirations with the exceptional know-how of nature’s influence on design. The newly incarnated jewels then become a second skin, but only for a select discerning audience that wants something offbeat with a story, a conversation point, a collectable.

Savoir Faire
Pavan’s love affair with gemstones, seeded at the age of six has been largely instrumental in shaping his approach. A range of references also emerges from his zest for design and real estate, earning him the rightful title of a connoisseur. 

Armed with a degree in architecture, Anand’s inference of form and structure are two obvious leitmotifs and fundamental pillars that shoulder his creative direction towards edgy, transformative and provocative jewellery concepts.

 Interspersed within the larger themes of the avant-garde genre and art movement, are essays exploring different aspects of Pavan’s work as an iconic bijoutier. The striking atypical pieces highlight his ability to mediate a relationship between wearable works of art and the desire to own them. The result is pure, unbridled luxury.

History
Bringing meaning into the world with functional aesthetics and creating elevated experiences, the bijoutier has pioneered an architectural awakening in Alibaug with his recently completed luxury home. 

He has also produced capsule collections alongside Jyotsna Singh, the Maharaja Of Patiala’s granddaughter, and is known to have collaborated with international brands such as Versace and Nankai. 

Voted amongst the Top 3 ‘New Business Leaders’ for India 2018, the disruptive creator has also showcased with Bergdorf Goodman. 

Anand is recognised for his thought-provoking red carpet fine jewels, pebble-sized Colombian Emeralds and rare Pink Diamonds.

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