In a collaboration designed to spotlight Los Angeles for India’s discerning luxury travellers, JourneyLabel has partnered with the Los Angeles Tourism & Convention Board to introduce the “We Love LA” campaign
The partnership marks a strategic step in continuing to connect one of the world’s most iconic cities with India’s evolving community of luxury travellers. Known for curating hyper personalised holidays for its global HNI clientele, JourneyLabel will showcase Los Angeles through a distinctive lens that celebrates the city’s culture, creativity, entertainment legacy, and contemporary luxury lifestyle.
From its legendary Hollywood heritage to its thriving arts scene, culinary excellence, and scenic coastline, Los Angeles continues to evolve as a destination that offers far more than the expected. The city is also gearing up for the global spotlight as one of the host destinations for the FIFA World Cup 2026, bringing with it the electric anticipation of hosting the world’s biggest sporting events and adding yet another layer of excitement for travellers planning their visit.
As part of the campaign, JourneyLabel has curated a showcase highlighting the very best of Los Angeles. Luxury travellers will get a glimpse of the city through VIP access to iconic attractions, architectural marvels, Michelin-starred dining, vibrant nightlife, and some of the world’s most sought-after luxury shopping. Every detail of the feature has been thoughtfully designed to present the destination with comfort and style.
Voices Behind the Partnership
Commenting on the partnership, Seema Kadam, Regional Director India at the Los Angeles Tourism & Convention Board, said, “This first time collaboration with JourneyLabel, A Luxury Travel Company, allows us to present Los Angeles as a destination of depth and variety. Our partnership with them marks an exciting opportunity to showcase Los Angeles through a luxury lens. From world class culinary experiences and luxury shopping to iconic sports and lifestyle moments, this campaign is designed to resonate with well-travelled, discerning Indian travellers seeking more than a conventional luxury holiday, combining the many facets that make Los Angeles such a compelling destination for discerning Indian travellers.”
Reflecting on the partnership, Sufail Husain, Co-Founder of JourneyLabel, added, “We are grateful to the Los Angeles Tourism & Convention Board for this partnership, which allows us to present Los Angeles to luxury travellers in a way that highlights the depth of experiences the city offers. Through the ‘We Love LA’ campaign, we bring together the city’s incredible blend of culture, art and creativity, luxury, and lifestyle, making every visit feel distinctive. The campaign also shines a spotlight on the city’s growing global excitement as a host destination for the FIFA World Cup 2026, giving travellers yet another reason to place Los Angeles on their radar.”
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