Kissimmee Insights Reveal why Kissimmee is rising fast among Indian travellers. Fresh insights reveal preferences, behaviour and the growing appeal of Central Florida
New research from Experience Kissimmee has revealed a significant rise in interest among Indian travellers, highlighting how Central Florida continues to strengthen its appeal across one of the world’s fastest-growing outbound tourism markets. The study provides an in-depth understanding of the demographics, motivations and preferences that guide Indian visitors exploring the Orlando, Kissimmee and Sanford region.
The findings show that the average Indian traveller visiting the region in 2024 was between 35 and 39 years old. A large segment, accounting for 70 per cent, travelled solo, while 18.6 per cent arrived with family and friends. Middle-aged travellers with young children made up 32 per cent of the market. These visitors typically plan their holidays almost three months in advance, confirming their trips around 89 days before departure and booking flights approximately 41 days ahead.
Sightseeing, shopping and theme parks continue to dominate travel behaviour. Sightseeing attracted 93 per cent of Indian visitors, while 82 per cent engaged in shopping, and 56 per cent included theme parks in their itineraries. Miami featured as an additional stop for 23 per cent of visitors, reflecting the growing preference for multi-destination Florida experiences.
Digital influence remains a strong driver of travel decision-making. YouTube emerged as the most influential platform at 95 per cent, followed closely by Instagram at 92 per cent and Facebook at 89 per cent. Much of the inspiration was attributed to travel posts shared by friends and family, showing the power of personal networks in shaping travel choices.
The average length of stay for Indian travellers was thirty-one nights. They spent an average of 4,339 dollars per trip and 5,838 per travel party. A significant share of this spending went toward accommodation, which accounted for 66.9 per cent of the total. Food and beverage made up 12.5 per cent, while recreation represented 1.6 per cent of total expenditure.
Hotels and motels remained the most popular accommodation option, chosen by 85 per cent of visitors who stayed for approximately six nights. Vacation homes also featured, with eight per cent of travellers opting for extended stays of around nine nights. Many visitors chose to rent a car, with 60 per cent relying on self-drive mobility during their time in the United States, while 28 per cent travelled on domestic flights.
Airlines played a key role in providing travel information, with 56 per cent of visitors depending on them for guidance. Personal recommendations influenced 49 per cent of travellers, while online travel agencies were used by 9 per cent. Florida ranked as the third most desired state among Indian visitors, with the highest interest recorded in January and May. Travellers described the United States as friendly, unique, energetic, welcoming and relaxing, indicating strong emotional resonance with the destination.
The research also revealed that the average household income of Indian travellers was 49,387 dollars, with 52 per cent earning more than 60,000 dollars annually. These insights indicate that Indian tourists seek destinations that offer memorable experiences rooted in comfort, family connection and recreation.
With its inviting atmosphere, globally loved attractions and year-round sunshine, Kissimmee continues to stand out as a destination that aligns perfectly with what Indian visitors value most.
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