Nester, a premium design-first, tech-enabled homeware brand, has announced the onboarding of Kunwarjeet Grover as its new co-founder and CBO
The move marks a significant step in Nester’s growth journey as it strengthens the leadership to accelerate growth and expansion.
Kunwarjeet Grover comes with a decade of experience in building digital-first brands and has been an integral part of Honasa Consumer and Wellbeing Nutrition during its growth journey of scaling up across distribution channels and strengthening its e-commerce presence. He has worked with legacy brands like Himalaya, Havells and Philips as well, which has helped him understand channel distribution and business development.
At Nester, Kunwarjeet will be leading the business strategy, revenue growth, go-to-market strategy and marketing. Abhinav Singh, Founder and CEO, Nester will be overseeing new product design, sourcing, operations and supply chain. Kunwarjeet brings in complimentary skills that completes the foundation of a digital-first brand, looking to disrupt the sector. Onboarding Kunwarjeet is a strong signal for Nester’s ambition to build a strong design-led brand that is deeply rooted in premium aesthetics, functionality and technology.
“Kunwarjeet has a wealth of knowledge on how to build digital-first brands and his experience of disruptively scaling consumer brands, which truly aligns with Nester’s goal and vision. As we are building the foundation of our growth journey, we need someone who can build the systems and lead us into the disruptive growth, said Abhinav Singh, Founder and CEO, Nester.
Commenting on the onboarding, Kunwarjeet Grover, Co-founder and CBO, Nester said, “Homeware as a category is waiting to be disrupted and Nester is truly poised to do the same. I am excited to join Nester and become a part of a brand that will lead the transformation of this category and modern living by upgrading Indian homes.”
“Kunwarjeet has been instrumental in building some of the fastest growing digital consumer brands and we strongly believe that he will be critical in defining the next chapter of Nester. Abhinav and Kunwarjeet as a founding team will bring very complementary skillsets across consumer insighting, product development, brand building and growth hacking. This leadership hiring underscores Nester’s commitment to building long-term value and we at Fireside are excited about the future of Nester”, says Prayag Mohanty, Principal at Fireside Ventures.
Adding to this, Suhail Sameer, Founder and Managing Partner, OTP Ventures, said, “We are thrilled to welcome Kunwarjeet as Co-Founder and CBO of Nester. Kunwar brings digital-savvy marketing combined with deep consumer insights honed at various category-defining companies. Along with Abhinav’s strong product and supply chain capabilities, this perfectly positions Nester to scale innovative, customer-obsessed products that redefine everyday appliances.”
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