NewsHotels & Resorts

Radisson Individuals a promising new brand by Radisson Hotel Group

Radisson Hotel Group has announced the launch of a new brand, Radisson Individuals, giving independent hotels and small chains the opportunity to become part of the global Radisson Hotel Group platform and benefit from international exposure, with the freedom to maintain their own unique style and identity.

Radisson Individuals
Radisson Individuals by Radisson Hotel Group

Radisson Individuals hotels are selected for their original personalities and characteristics, offering guests the chance to discover new locations around the world and at home, while always delivering Radisson Hotel Group’s high standards of quality and “Yes I Can!” service, combined with the local flavors and qualities of the member hotels.

Radisson Individuals

Federico J. González, CEO, Radisson Hotel Group said, “The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel companies in the world and the brand of choice for owners, guests and talent. 

“We created Radisson Individuals in response to the evolving demands of the modern market. Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands in the future. 

“The new brand is also a strong proposition for local and regional hotel brands seeking to explore additional distribution channels and co-branding options.”

Radisson Individuals represents an outstanding opportunity for hotels to enhance their visibility, nurture customer confidence, and access a wider audience through multiple distribution channels and a global sales structure. 

These hotels will benefit from the contracting power and economies of scale that come from a brand that is trusted by millions of guests across the world, as well integrated IT and revenue platforms, and comprehensive operational systems to deliver higher GOP margins.

Hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters: health and safety compliance, online rating, fire compliance, and their ability to connect to the Group’s main operating systems. 

Hotels will receive training on the Group’s “Yes I Can!” service philosophy and achieve above 80% Guest Review Index (GRI) score, to ensure that “Every Moment Matters” and that every guest experience pillar is achieved.

Radisson Individuals member hotels will also have the opportunity to become part of Radisson Rewards™, the global guest reward program that offers exclusive benefits and makes each participating property the preferred place to stay for millions of loyal guests worldwide.

In 2018, Radisson Hotel Group launched its new brand architecture under the Radisson Hotel Group umbrella, with the aim of introducing a select number of compelling brands to their owners and guests alike. 

The launch of Radisson Individuals bring the number of brands in the Radisson Hotel Group portfolio to nine, including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel, all brought together under one commercial umbrella brand: Radisson Hotels.

For more, Hotels & Resorts

Related posts

You Choose, We Cook at the innovative Farmer’s Basket at Pluck

The name is Farmer’s Basket at Pluck and you can pluck your fresh herbs and vegetables from the hotel’s 5000 sq ft kitchen garden!

Sayaji Morbi, a 97-room, new lifestyle hotel expands Sayaji's presence in Gujarat

With the announcement of Sayaji Morbi, Sayaji Hotels Ltd have expanded their presence in Gujarat.

Wyndham Hotels & Resorts new initiative plays up its core competency – ease of doing business

There is no excerpt because this is a protected post.

Aisha Faiz appointed as new Chief Operating Officer for Sun Siyam group of companies

Sun Siyam has appointed Aisha Faiz as Chief Operating Officer for its group of companies. Aisha Faiz has over two decades of…

ITC Hotels ‘Double the Joy’ by introducing a memorable ‘100% Back’ offer

A ten-year strong ‘Responsible Luxury’ ethos underscores ITC Hotels brands and initiatives to present innovative and memorable customer experiences. In order to…

Delta 105: A Boot Camp like never before

Have you dreamt of climbing Mount Everest or go Mountaineering but you don’t know where to start? Look no further…Delta 105, a…

Master Chef Sylvester Rozario rings the bell at The Aananda Imperial

With great joy, The Aananda Imperial by Svenska Bilaspur Chhattisgarh,  has stepped into its 11th year of operation and has joined hands…

A soaring 18 storey Taj Skyline makes a debut in Ahmedabad Gujarat

Announcing the addition of the Taj Skyline, IHCL’s, (Indian Hotels Company) iconic brand, Taj, debuted its new hotel in Ahmedabad, Gujarat. Soaring over…

IHCL expands presence in East with 3 new Taj hotels

IHCL, Indian Hotels Company announced the signing of three Taj hotels – two in Kolkata, West Bengal and one in Patna, Bihar.  These new…

61 room new Lemon Tree Hotel Jhansi debuts in Jhansi

The opening of the 61 key hotel–Lemon Tree Hotel Jhansi, was announced by Lemon Tree Hotels Limited, through its management subsidiary Carnation Hotels…