India’s online travel company, MakeMyTrip’s B2B platform, MyBiz, fueled by its differentiated product offering and unique go-to-market strategy is growing much faster than the corporate travel industry.
MyBiz is onboarding large & mid-market corporates and Startups as well as SMEs at an astonishing speed, having recently crossed the 40,000-client user base within just 4 years of its launch.
The platform offers a gamut of services including booking domestic and international flights, hotels in India and overseas, trains, cabs, buses, forex, visa, and MICE events for its corporate clients.
MyBiz currently serves more than 6300 large & mid-market corporates & more than 39,900 SMEs taking the overall client base well past the 46,000 mark. The result is that even though the corporate travel market has still not recovered fully, MyBiz has doubled its bookings over the last year, and grown more than 3 times over the pre-covid period.
“Our intent to automate the entire travel booking process for corporate travelers, offering a b2c experience on a b2b platform, has started delivering impressive results. The high level of automation adds convenience & transparency, which further leads to valuable savings on travel budgets for our corporate clients. We are a young player in the corporate travel segment, yet in a short span, we are already the leading OTA in this space. Our tech-first agile approach is solving real problems for customers,” said, Rajesh Magow, Co-Founder & Group CEO, of MakeMyTrip. “We have acquired 80% of our newly onboarded corporate clients from incumbents this year, without losing any.”
MyBiz has been working on making the onboarding process easier as well as making billing processes simpler for its users. Today, a new client can start transacting on the platform within 2 minutes of being onboarded. Added capabilities like easy integration with expense management and the client’s ERP platform, have enabled corporate travellers to get requisite approvals or bill their expenses with ease thereby making MyBiz the default choice for corporate customers
Raj Rishi Singh, Chief Business Officer, MakeMyTrip informs, ” “The true barometer of our success lies in how much can we help our customers in efficiently managing their travel budget. Our SME business is adding significantly to our overall business, with a very healthy repeat rate. To grow at this rate, without an on-ground team, is further proof of how our digital approach is in sync with the need of our customers,”
He adds, “Our accommodation offering, with a wide variety of 80,000+ hotel & homestay options, has literally changed the b2b travel booking paradigm in the country; in the last two quarters alone, our users have booked hotels in more than 1400 cities across the country using MyBiz. Interestingly, more than 50% of hotel bookings in India happen across tier II/III towns.”
MakeMyTrip targets large, mid, and small enterprises through myBiz and conglomerates and enterprises through Quest2Travel.
Some of the leading corporate clients that MyBiz has onboarded in the current year include Max Bupa, Licious, Upgrad, Uniqlo, Hitachi, Blue Energy, Urban Company, Livspace, Biocon, Invest India, Cairn India, NIIT, SRL Diagnostics, ACME, Squareyards, Captain Fresh, Azentio, Vymo, First Ascendas, Reshamandi, Walchand Industries, Cashfree, Forever New, Varun Motors, 5irechain Techno Pvt Ltd.
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