Malaysia Airlines appoints Acumen Overseas as GSA, passenger business from 1 March

Malaysia Airlines has appointed Acumen Overseas, a part of Group Concorde,  an airline management company, as its General Sales Agent (GSA) to represent its passenger business in India effective 1 March 2023.

This marks the airline’s latest move in strengthening its customer base across its Indian network. 

Malaysia Airlines enhances sales distribution network in India
Malaysia Airlines enhances sales distribution network in India

India remains a key market for Malaysia Airlines, having witnessed a strong surge in travel bookings,  especially since the reopening of borders between the two countries. Since March 2022, Malaysia Airlines has reinstated its scheduled commercial services from India with 52 weekly flights from six major cities,  namely New Delhi, Bangalore, Mumbai, Chennai, Hyderabad, and Kochi.  

Amit Mehta, Country Manager for South Asia, Malaysia Airlines
Amit Mehta, Country Manager for South Asia, Malaysia Airlines

Amit Mehta, Country Manager for South Asia at Malaysia Airlines, said, “India’s tourism industry is expanding rapidly and already we’re seeing a steady flow of leisure and business travellers flying from  India to various parts of the world. We are continuously reviewing the opportunities in the Indian market and will gradually add new routes, increase frequencies, or upgrade aircraft, wherever needed, to meet these demands, especially during peak travel periods. Acumen Overseas is a veteran in air travel  management, and we look forward to leveraging on their strength and capabilities to strengthen our  presence in India and enhance services for the Indian market.” 

Acumen Overseas has vast experience in airline management, having represented major airline companies with a client portfolio of 22 international airlines through their 18 international offices in the  Asia Pacific region. With India being their home country, they are spread across 37 branch offices in 23  Indian cities covering North, South, East and West India.  

Prithviraj Chug, Chief Executive Officer of Acumen Overseas said, “We are thrilled about this partnership and the various opportunities Malaysia offers for travellers from India. We are looking forward to utilising  our knowledge of the local market and leveraging our strong trade and business network to bring Malaysia  Airlines’ products and services to travellers from India.” 

Malaysia Airlines is the national carrier of Malaysia, delivering premium services and offering superior connectivity with seamless journeys to more than 900 destinations across 170 territories via its alliance with Oneworld.

Malaysia Airlines received a 7-star rating for its COVID-19 health and safety measures from Airline Ratings and is a member of the Travel Safe Alliance Malaysia (TSAM) along with other key industry players, to facilitate safe end-to-end travel experiences and positioning Malaysia as a safe destination for leisure and business travellers.  

Read more: News

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