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Mutual fans Mandarin and Oberoi brands forge new strategic alliance

Mandarin Oriental Hotel Group and The Oberoi Group have announced a long-term strategic alliance that will see the two groups jointly collaborating across a range of initiatives. This unique Mandarin and Oberoi brand partnership creates a platform for the two organisations to work more closely together while retaining each brand’s unique heritage and identity. 

Mandarin and Oberoi brand
Mandarin Oriental Bangkok Lobby (Image Credits: Oberoi Hotels and Resorts)

“We have long been ‘fans’ of Mandarin Oriental,” said Vikram Oberoi, Managing Director and Chief Executive Officer of EIH Limited, the flagship company of The Oberoi Group. “Our brands complement each other extremely well as do our organisations values and culture. This exciting alliance will allow guests to experience new destinations and experiences in the legendary styles for which both companies are renowned.”  

This global Mandarin and Oberoi brand alliance between two historic, multi-award-winning hotel groups has been designed to appeal to the loyal guests of both brands. By working together across all facets of the guest experience, the two groups will curate new and exclusive experiences, available at Oberoi and Mandarin Oriental hotels. 

Mandarin and Oberoi brand
The Oberoi Udaivilas, Udaipur (Image Credits: Oberoi Hotels and Resorts)

“We are delighted to launch this innovative partnership with The Oberoi Group, setting the stage for us to push the boundaries of luxury hospitality. The Oberoi Group has a long established history and a wealth of expertise in providing exemplary service and I am confident that by working together both organisations will grow and create further differentiation in the industry that our guests will value. We look forward to working with The Oberoi Group to continue to develop and deepen this special partnership.” said James Riley, Mandarin Oriental’s Group Chief Executive.   

The Mandarin and Oberoi brand alliance greatly increases the global reach of both groups, providing guests with increased choice in breadth across the globe as well as depth in India. Members of Fans of M.O. and Oberoi One, the brands’ respective recognition programmes, will have privileged access to over 50 luxury hotels in sought after destinations, where they will receive superior recognition, exclusive experiences and offers, as well as invitations to bespoke events.

Mandarin and Oberoi brand
Mandarin Oriental Washington DC Room (Image Credits: Oberoi Hotels and Resorts)

Tapping into the expertise of both Mandarin and Oberoi brands, the alliance will work together to create unique culinary and wellness experiences and will also collaborate on innovation, sustainability and colleague learning and development. Joint efforts across these areas will provide synergies for both brands enabling both to further evolve the meaning of luxury hospitality.

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