With the launch of its new campaign, the Monaco Tourist and Convention Authority communicates that it’s time for tourism recovery.
For more than a year, the health crisis has been upending our daily lives, to the extent that economic and social life has been put on hold.
Twelve months later, we have missed it so much that the desire to travel has never been so strong, and is being felt right across the world.
Today, against a general background where things are slowly returning to normal, wanting to travel is no longer taboo, particularly in the Principality of Monaco where numerous extra health precautions have been adopted by all businesses and tourism operators in order to reassure visitors.
While things were on hold, the Monaco Tourist and Convention Authority nonetheless worked to maintain contact with all those who are passionate about travel, whether loyal clients or tourism industry professionals. In recent months, the Authority has made sure that they are aware just how much Destination Monaco has missed visitors of all kinds.
The Principality is now planning recovery and demonstrating its resilience by sending a message of invitation which marks both the end of a long wait and the beginning of hope.
The Monaco Tourist and Convention Authority is relaunching its communication campaign with a slogan which is definitely evolving: “Monaco FOR YOU. At last!”
The campaign represents diversity of what Monaco has to offer tourists, focusing on themes including wellbeing, fine dining, culture, family, romance, sport, responsible tourism, gambling and casinos, weekend escapes, and shopping. The campaign has been rolled out ahead of summer season such that it covers all the segments within the leisure tourism industry.
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