The Serai & Barefoot Resorts has announced the appointment of Prachi Tandon as its General Manager – Marketing & Communications
With over 16 years of expertise in luxury, hospitality, and entertainment marketing and communications, Prachi Tandon is a seasoned strategic leader known for driving growth through marketing and creating compelling brand narratives with the precision of transformative digital engagement, contributing to increased revenues.
Prachi’s leadership blends strategic precision with creative excellence, media and public relations, digital storytelling, and brand communication. With proven expertise in building high-performing teams and crafting impactful campaigns, she brings a distinctive balance of business acumen and brand artistry to elevate the luxury quotient of every brand has led. She has worked previously with brands like The Leela Palaces, Hotels & Resorts, Raffles (Accor), Conrad Hotels & Resorts, PVR – The Luxury Collection and The Oberoi Hotels & Resorts.
Now, as General Manager – Marketing & Communications at The Serai & Barefoot Resorts, Prachi brings her ethos of elegance and precision to shape the brand’s voice and guest experience. With her, the resorts gain a visionary marketing leader committed to elevating experiential luxury and authenticity through evocative narratives and targeted engagement.
On the occasion, Malavika Hedge, Director, Café Coffee Day Hotels & Resorts, said “We are delighted to welcome Prachi Tandon to The Serai & Barefoot Resorts leadership team. Her proven expertise across marketing, digital innovation, and brand storytelling, combined with her ability to elevate luxury experiences, makes her an invaluable addition, as we continue to strengthen our presence in the growing leisure segment.”
Prachi Tandon, General Manager – Marketing & Communications, said, “I am truly excited to join The Serai & Barefoot Resorts at such a dynamic time for the industry. With the leisure segment witnessing remarkable growth, there is an immense opportunity to craft elevated experiences that resonate with discerning audiences. I look forward to contributing to the journey of innovation, excellence, and strengthening its luxury presence in this evolving landscape”.
Read more: Appointments
