Hotels & Resorts

Preferred acquires Beyond Green Travel

783c27 c94465b7c34143db8fb8499328880902mv2 Preferred acquires Beyond Green Travel

Preferred Hotel Group has announced the acquisition of Beyond Green Travel – a world-renowned leader in providing sustainable tourism services and consulting, founded by ecotourism pioneer and global sustainability expert Costas Christ.
The family-owned company manages and operates global travel and hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, Historic Hotels Worldwide, and PHG Consulting
Finalized on February 4, 2020, this is the first acquisition by the Ueberroth Family since they purchased Preferred Hotel Group, Inc. in March 2004, and represents the next step in Lindsey Ueberroth’s strategic vision to enhance the company’s portfolio in making travel a positive force for people and the planet.
“As we look ahead to the future of travel, particularly during this period of economic recovery, we believe more than ever that the time is now to take sustainable tourism to the next level,” said Lindsey Ueberroth, CEO of Preferred Hotel Group, Inc. “Working alongside Costas and his team, we are excited to create a sustainable tourism platform that will enable our brand promise of ‘Believe in Travel’ to help our destination and hospitality clients infuse genuine, holistic, and inspiring sustainability best practices into their daily operations and overall ethos.”
“We are at a transformative crossroads in the history of modern travel, where the need for economic recovery and social change align directly with the core values of sustainable tourism, including a commitment to diversity, equality, and the wellbeing of local communities, environmentally friendly practice, and support for the protection of cultural and natural heritage that are changing the travel and tourism industry for the better,” said Costas Christ, who remains President of Beyond Green Travel.
The acquisition expands the suite of destination stewardship services offered by Beyond Green Travel through a unique partnership with PHG Consulting, Preferred’s global travel and tourism marketing and consulting agency.
Similarly, current and potential clients of PHG Consulting can tap into Beyond Green Travel’s sustainable tourism expertise as part of comprehensive agreements. Further, member hotels represented within the Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide brands can directly engage Beyond Green Travel to advance their sustainability initiatives on a variety of levels, ranging from establishing community projects and partnerships and crafting innovative guest experiences to conducting property sustainability audits, delivering sustainable tourism staff training, and creating annual hotel sustainability reports to monitor progress and document success.
Beyond Green Travel will also help guide the overall approach to GIFTTS (Great Initiatives for Today’s (Tomorrow’s) Society), Preferred’s corporate social responsibility program that the Ueberroth family launched in 2006.
Costas Christ and the Beyond Green Travel team have been helping to lead the global sustainable tourism movement for more than 20 years, developing content and strategies for the world’s top travel and hospitality companies such as Fairmont Hotels and Resorts, The Travel Corporation, Wilderness Safaris, and National Geographic Travel, to help them reach passionate travellers and make a lasting positive impact.
The company has also advised destinations and governments on how to successfully implement sustainable tourism. Notably, in Colombia, Beyond Green Travel worked with the government and local villagers to create ‘peace through tourism strategy’ following decades of civil war.
The company also established a national ecotourism plan for Bhutan and was recently tapped to lead the Destination Stewardship Plan for Big Sur, California, encompassing 70 miles of scenic coastline and rural communities. In addition, Christ served as senior advisor on sustainable tourism to Virtuoso, including designing staff and travel advisor sustainability training and workshops.
Related posts

ITC Hotels launch 65-room Welcomhotel Tavleen Chail

 ‘Welcomhotel’, one of India’s fastest-growing hospitality brands from the ITC Hotels group has launched its second property in Himachal Pradesh —Welcomhotel Tavleen…

Expo 2020 Dubai - Barceló Hotel Group now prepares to welcome global travellers

Expo 2020 Dubai and Barceló Hotel Group are working closely with all different stakeholders

Postcard Hotels open 15-room luxury Postcard Gir Wildlife Sanctuary

Postcard Hotels announces the opening of The Postcard Gir Wildlife Sanctuary

Absolute Hotel Services signs agreements for 2 of its brands to expand its Indian portfolio

Absolute Hotel Services India has announced the signing of Management Agreements with Valia Hospitality And Realty Private Limited for two of its…

M P Bezbaruah: UNWTO has assessed that travel and tourism has fallen back in time by 30 years

M P Bezbaruah, Sec. General, HAI shares insights on mapping a strategic way forward

Cheval Collection announces Edinburgh expansion with 25 new luxury apartments

Cheval Collection, the luxury hospitality company operating serviced apartments across London and Edinburgh has announced an extension to its Cheval Old Town…

The Den Bengaluru initiates vaccination drive for the team in line with safety systems

The Den Bengaluru has begun a vaccination drive for all employees.

Preferred launches Where Next? Experiences and Hotel Buy-Out campaign with the promise of travel freedom

Preferred Hotels & Resorts has launched Where Next? Experiences campaign

One Earth Trinetar, a 4-star hotel launched in scenic Jammu

One Earth Trinetar a 4 star hotel launched in Jammu

IHCL announces the opening of 108-room Vivanta Thiruvananthapuram in scenic Kerala

Indian Hotels Company (IHCL), South Asia’s largest hospitality company, announced the opening of a Vivanta Thiruvananthapuram, Kerala.