News

Ranveer Singh Endorses Switzerland Tourism

Switzerland Tourism recently announced the launch of their new campaign for the year 2018-19 with brand ambassador Ranveer Singh. The campaign highlights Ranveer’s finest experiences from his recent trip to the Lake Geneva region, which includes the cities of Montreux and Lausanne. 

In the ad campaign, Ranveer takes India on a virtual tour of Lake Geneva and shows us why he is #INLOVEWITHSWITZERLAND. The infectious enthusiasm, with which Ranveer shot the ad, makes every traveller want to plan a trip to Switzerland right away.

“I am completely in awe of Switzerland. With each visit, I get to see different elements, which make me realise why this country is the perfect holiday destination that should be on every traveller’s bucket-list. I would like everyone to experience this country, the way I have, so I have done a recap of my favourite moments in Switzerland. So, pack your bags and get ready to take-off,” said Ranveer Singh, the first Indian ambassador for Switzerland Tourism, while describing the campaign. 

The campaign takes you through Ranveer’s recent trip to the French-speaking part of beautiful Switzerland – the Lake Geneva Region, which is a seamless melting pot of rich history, culture, cuisine, wine and music.“In our last year’s campaign, Ranveer showcased the fun and adventurous side of Switzerland, whereas this time around we have highlighted one of Switzerland’s hidden gems -the Lake Geneva Region. This is a totally different part of Switzerland with a different language, a different cuisine and a different lifestyle. It’s a bit more relaxed and focuses on the finer things of life such as gastronomy and wine, music, culture and romance. We wanted Ranveer to experience this region as we think this is the perfect destination for Indian guests as it caters to all tastes. This goes to show that no matter what age you are, or what interests you have, Switzerland has something for everyone,” said Claudio Zemp, Director, Switzerland Tourism India. 

The film features Ranveer taking viewers through some of the most beautiful places to visit, be it Lausanne, Montreux, Château de Chillon, Lavaux Vineyards, Chaplin’s World, Olympic Museum, Queen’s Studio and Glacier 3000, among others. Ranveer is also seen soaking in the beauty and scenic views of the Swiss Riviera.

Furthermore, viewers can also catch a glimpse of the special ‘Ranveer on Tour’ train on the Golden Pass Line, now available for the world to hop on to. A special train was launched in Switzerland during his last trip as a tribute to his contribution to tourism promotion of Switzerland.

“We have had a fantastic association with Ranveer. We saw an increase of almost 25% in the overnights spent by Indians in Switzerland in 2017. We also see more and more Indians visiting lesser known destinations, exploring adventure, trying local gastronomy and in general staying longer in Switzerland. So, the message that we wanted Ranveer to convey has reached our audience and we are very happy about that,” said Ritu Sharma, Deputy Director, Switzerland Tourism India. 

Related posts

Samit Kazi appointed New General Manager at Novotel Kochi Infopark

Novotel Kochi Infopark announces the appointment of Samit Kazi as their new General Manager.  A seasoned hospitality professional, Samit Kazi comes with almost 18 years of…

Souvagya Mohapatra appointed New Managing Director at Atmosphere Hotels and Resorts

Atmosphere Hotels & Resorts announced the appointment of Souvagya Mohapatra as the Managing Director for India, Sri Lanka, Nepal, and Bhutan.

OTOAI and VisitPortugal collaborate to hold Webinar series for its Members

OTOAI has collaborated with its recently associated member VisitPortugal, to hold a series of webinars.

Suraj Kumar Jha appointed New General Manager at Crowne Plaza Ahmedabad City Centre

Suraj Kumar Jha has been appointed as the General Manager of Crowne Plaza Ahmedabad City Centre.

Singapore Tourism Board launches an important communication initiative -WhatsApp channel for the Indian travel trade

Singapore Tourism Board (STB) India office has embarked upon an important communication initiative by launching a WhatsApp business account

Smart 40-room Kanak Beacon Hotel opens in Ahmedabad, Gujarat

Concept Hospitality has opened Kanak Beacon Hotel in Ahmedabad, Gujarat

Vikas Sharma appointed new General Manager at Radisson Blu Resort Dharamshala

Vikas Sharma is appointed General Manager at the upcoming Radisson Blu Resort Dharamshala. With a career spanning over three decades in hospitality….

Sylvain Laroche bestowed with the Medal of Honor by the Ministry of Europe and Foreign Affairs

Sylvain Laroche, Director of Operations, ibis and ibis Styles India has been awarded the Medal of Honor by the Ministry of Europe and…

Ravi Rai: Learning is an Ocean and the known is just a drop

Today’s Traveller #Know Your Leader motivational initiative invites  Ravi Rai, Cluster General Manager, Accor Hotels, Andhra Pradesh to share his experiences, his journey, and some unknown facts about him that keep him going….

Beyond Green - launched on April 14 2021 as a Preferred Group entity

Committed to building a better and brighter future for people and the planet, Beyond Green was officially launched on April 14, 2021