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Radisson expands presence in J&K with The White Hotel Katra in famous city

Radisson Hotel Group(RHG) has announced the strategic opening of The White Hotel Katra, a member of Radisson Individuals in the famous pilgrimage city of Katra, Jammu and Kashmir.

The White Hotel Katra, a member of Radisson Individuals
The White Hotel Katra, a member of Radisson Individuals

Establishing its presence in a city that acts as a gateway to the Vaishno Devi shrine will further amplify the Group’s strong leisure proposition in the country. The hotel is set to invite pilgrims along with business and leisure travelers to unwind in the scenic foothills of the city. 

As one of the most widely recognized hotel companies with over 100 hotels in India, Radisson Hotel Group continues its focus on growing its affiliation brand Radisson Individuals in the country. The opening of The White Hotel Katra, a member of Radisson Individuals marks the fifth hotel operating under the brand in India. Radisson Individuals offers independent hotels, along with local and regional hotel chains, the opportunity to benefit from the Group’s international awareness and experience with the freedom to maintain their individual uniqueness and identity. Each hotel joining the brand is selected for their own characteristics and personalities. 

The White Hotel Katra, a member of Radisson Individuals, is situated 15 kilometers from the Vaishno Devi shrine and just minutes away from the Vaishno Devi Katra railway station. It also provides a complimentary shuttle service to the Banganga Check Post and the Katra Helipad. Additionally, the hotel is equipped with private helipad services. Positioned just off NH 144 and close to NH 44, the hotel also offers free on-site parking and gives guests easy access to Jammu Airport (IXJ), which is about 50 kilometers away. 

“We strongly believe in the value proposition of Radisson Individuals as it allows us to partner with independent hotels, along with local and regional hotel chains, and co-create unparalleled experiences for guests. With the opening of The White Hotel Katra, a member of Radisson Individuals, we are looking to further diversify our portfolio and move a step closer to the Group’s vision of making quality, leisure hospitality accessible in every part of India, especially in tier-II and III cities. Considering the heavy footfall of travelers visiting Katra, the strategic location of the hotel will be one of its key USPs.” said Zubin Saxena, Managing Director and Vice President of Operations South Asia, Radisson Hotel Group.

Embraced by the beautiful Trikuta mountains, the hotel not only provides easy access to the area’s sacred sites but also allows for ultimate relaxation in one of its 196 tasteful rooms and suites. The hotel features five categories of rooms – standard, superior, deluxe, suite, and presidential, each providing panoramic views of the city, valley, or snow-covered mountains. 

With over 173 sqm of meeting space, the venue is suitable for a variety of celebrations, religious gatherings, corporate team-building retreats, and business meetings for up to 100 guests in a theater-style setup. The hotel also has a dedicated team that works on creating customized menus for guests who want to plan their dream wedding, celebrate milestones, or host a gala banquet in memorable settings.

“We are delighted to be a part of a brand as unique and experiential as Radisson Individuals. Set in the foothills of the Trikuta Mountains in the city of Katra, which is a launch pad for several revered Hindu sites, The White Hotel Katra, a member of Radisson Individuals is the perfect getaway for travelers who want to unwind between their excursions and spend some time soaking in the natural beauty of the city. It is also a great leisure escape for those looking for a change in scenery or to work remotely”, said Swaran Salaria, Chairman and Managing Director of The White Hotel Katra.

Keeping in tune with the authentic essence of the locale, the hotel has a 24-hour vegetarian restaurant and coffee shop.

Swimming Pool at The White Hotel Katra, a member of Radisson Individuals
Swimming Pool at The White Hotel Katra, a member of Radisson Individuals

The hotel also has a dedicated fitness center, business center, meeting rooms, theatre, and a spa to relax after a long day of the excursion. In addition, travelers can visit the Nau Devi Cave Temple, Baba Dhansar, Shiv Khori, Jhajjar Kotli, and Deva Mai Temple that dot the vicinity of the hotel. Located just a few minutes away in the town center, is the main market – Ardh Kuwari, which is popular for its Kashmiri fabric and delicacies. 

Vivek Sharma, General Manager, The White Hotel Katra, a member of Radisson Individuals said, We are excited to welcome guests to The White Hotel Katra, which is now a proud member of the Radisson Individuals brand. With modern amenities, breathtaking views, and a taste of local culture, guests will enjoy a relaxing and rejuvenating time at the property, complemented with unmatched hospitality services.” 

With the health and safety of guests and team members as its top priority, The White Hotel Katra is implementing the Radisson Hotels Safety Protocol program. The in-depth cleanliness and disinfection protocols were developed in partnership with SGS, the world’s leading inspection, verification, testing and certification company, and are designed to ensure guest safety and peace of mind from check-in to check-out.

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