SilverDoor, the global corporate serviced apartment provider, has announced the appointment of Shelley Mathews as its new Head of Business Development, EMEA & APAC

Shelley joins with immediate effect and will lead SilverDoor’s business development strategy across the region, working closely with the wider commercial team to grow the agency’s presence with corporate clients.
Shelley brings over 20 years of experience in the business travel and corporate accommodation sector. Most recently Chief Revenue Officer at Take2Eton, she has held senior commercial leadership roles at CTM and ATPI, where she built and led high-performing sales and business development teams, delivered sustained revenue growth, and developed some of the industry’s most successful global partnerships. Her background spans sales strategy, pipeline development, and P&L ownership across multiple markets, giving her a rounded view of what corporate clients need from a serviced apartment partner.
Claire Barrie, Chief Commercial Officer, SilverDoor, said, “Shelley’s experience speaks for itself; she has spent two decades building commercial teams and relationships that last, and she really understands what corporate clients are looking for. That kind of expertise strengthens what we can offer clients across EMEA and APAC, and we’re glad to have her join us.”

Shelley Mathews said: “I’m delighted to be joining SilverDoor at such an exciting stage in its growth. The business has built a strong reputation for understanding the needs of corporate clients and delivering a high-quality, genuinely global service. I’m looking forward to working with the team across EMEA and APAC to build on that success, strengthen our client partnerships and identify new opportunities for growth across the region.”
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