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South African Tourism at Virtual ATM 2021 – themed new dawn for travel and tourism

South African Tourism is participating in the virtual leg of the Arabian Travel Market (ATM), from 24th to 26th May 2021.

The tourism board will showcase destination South Africa for the 4th consecutive year, with over 60% of South African Provinces joining the national tourism board in this virtual venture themed ‘A New Dawn for Travel and Tourism’.

South African Tourism, along with 28 prominent exhibitors from the Provinces of Gauteng, KwaZulu-Natal, Eastern Cape, Northern Cape, Western Cape and Mpumalanga as well as 10 SMMEs, will showcase an array of new and established uniquely South African products by DMCs and hotels. 

This will include luxury experiences, advanced MICE infrastructure, and unique adventure, wildlife and culinary capabilities. Lucrative partnerships are anticipated given over 1,000 exhibitors, buyers, and travel professionals from over 60 international countries are slated to visit the trade show. 

South African Tourism Neliswa Nkani
Neliswa Nkani, Hub Head – MEISEA_South African Tourism

Speaking about South Africa’s participation, Neliswa Nkani, Hub Head – MEISEA, South African Tourism says, “In what can only be described as an extraordinary year, we – at South African Tourism – have employed a plethora of technologically driven, sustainable and ingenious tourism initiatives. We are excited to bring these innovations and ideas to the rest of the travel community. We are looking forward to mutually beneficial partnerships and high-impact meetings between South African exhibitors and global buyers to stem from ATM 2021.”

“With world-class safety & hygiene measures, screening techniques and off-beat socially distanced experiences, we cannot wait to give audiences across the world a taste of our finest hospitality and luxury, whenever they are ready to travel. South Africa is open. South Africa is safe,” she continued.

South Africa currently has internationally benchmarked health and safety protocols in place at all private game lodges and government-owned national parks, shopping hubs, restaurants and accommodation facilities and all other tourism-related products and experiences.

These safety measures include a lesser number of tourists in a safari vehicle to promote social distancing, digital menus, touchless parking, e-payment systems, hand-sanitization and disinfection stations, individually sanitized and packed takeaway/room service etc.

Travellers intending to visit South Africa are required to produce a negative PCR (polymerase chain reaction) test that is not older than 72 hours from the time of departure from the country of origin to South Africa. Travellers can also expect precautionary and sanitation measures at various other transit touchpoints including international and domestic airports, and car rentals.

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