News

Taj named strongest hotel brand in the world in 2021 Brand Finance report

Indian Hotels Company (IHCL), South Asia’s largest hospitality company, announced that its iconic brand, Taj, has been rated the Strongest Hotel Brand in the World by Brand Finance, the world’s leading brand valuation consultancy in its annual ‘Hotels 50 2021’ report.

Taj - World's strongest hotel brand
Taj – World’s strongest hotel brand

This report recognizes the most valuable and strongest hotel brands across the globe. 

Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL
Puneet Chhatwal, Managing Director & Chief Executive Officer,
Indian Hotels Company,

Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day after day. We will continue our endeavor to elevate the world-class experiences of luxury hospitality and deliver the magic of Tajness to all our stakeholders.” 

Taj received an overall Brand Strength Index of 89.3 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction, and corporate reputation as well as its world-class customer service. 

David Haigh, CEO, Brand Finance, said, “We are excited to announce Taj as the Strongest Hotel Brand in the World. A brand with a century-old legacy and a custodian of the revered Indian hospitality has stood resilient in spite of the challenges posed by the ongoing pandemic. 

Global travelers have relied upon and tested brands in different ways and Taj has emerged on top.” The Hotel 50 2021 report also highlighted the company’s successful implementation of its R.E.S.E.T 2020 strategy, which provided a transformative framework, helping the Taj brand surmount pandemic related challenges.

Read More: News  

Related posts

Sarovar Hotels expand portfolio with new 45-room Madhuban Sarovar Portico in Mussoorie

Sarovar Hotels and Resorts continue the expansion of its leisure portfolio with the opening of a new hotel in Mussoorie, Uttarakhand. This…

TAFI remembers legendary JRD Tata on his 117th birth anniversary at their first meeting

The newly elected Managing Committee of TAFI held its first meeting in Mumbai on 28th July. Two members were co-opted to the…

FICCI to organise 2nd Virtual Edition of Travel, Tourism & Hospitality E-Conclave

FICCI is organizing the Second Virtual Edition of Travel, Tourism & Hospitality E Conclave: The Road to Resilience & Recovery on August 5 -6, (Thursday- Friday),…

One Earth Hotels opens new 30-room ‘One Earth Avaas' in the holy city of Amritsar

One Earth Hotels announces the opening of ‘One Earth Avaas’ in Amritsar.

Novotel Hyderabad Convention Centre celebrates with a special Bonalu Festival Brunch

Novotel Hyderabad Convention Centre celebrates with a Bonalu Festival Brunch

South African Tourism's video celebrates the nation’s resilient spirit and unity

South African Tourism, released an inspirational video calling on all South Africans to reflect the spirit of revolutionary South African leader Nelson…

2HUB makes its foray in Business Travel segment with a strong innovation team

2HUB Pvt Ltd. a major B2B travel management and services company, makes its foray in the Business Travel segment. This will help…

amã Stays & Trails steps into scenic Munnar with a great collection of 7 Tea Estate Bungalows

IHCL announced seven heritage Tea Estate bungalows in Munnar

Munish Kumar Ranawat appointed new Learning & Development Manager at Fairmont Jaipur

Fairmont Jaipur appoints Munish Kumar Ranawat as Learning & Development Manager. We are delighted to share that Fairmont Jaipur, the brand’s flagship property…

TAFI elects with a big majority a new team on July 24, 2021

TAFI (Travel Agents Federation of India) announced its new National Management Committee on July 24, 2021 post elections. Members, pan India, from…