NewsHotels & Resorts

IHCL’s iconic Taj ranked as India’s Strongest Brand for 3rd time

Indian Hotels Company (IHCL), India’s largest hospitality company, announced that its iconic brand – Taj has secured the No. 1 position on Brand Finance’s coveted ‘India 100 2023’ report, marking it the third time the brand has achieved this distinction.

Speaking about the announcement, Puneet Chhatwal, Managing Director & CEO, Indian Hotels Company said, “We are extremely delighted that Taj has once again been recognized as India’s strongest brand across sectors for the third time. This comes on the back of Taj also being the first Indian brand to be rated as the World’s Strongest Hotel Brand in 2021 and 2022 by Brand Finance.”

 Puneet Chhatwal, Managing Director & CEO, Indian Hotels Company -  Taj
Puneet Chhatwal, Managing Director & CEO, Indian Hotels Company – Taj

He added, “This remarkable achievement is a testament to our unwavering commitment to excellence, innovation, and creating exceptional experiences for our guests. We are grateful to our loyal patrons and dedicated team members who have played an integral role in making Taj the epitome of hospitality and luxury.”

Released by the world’s leading independent brand valuation consultancy ‘Brand Finance’, the report shows Taj achieving brand strength index (BSI) score of 89.4 out of 100, a growth of 0.5% over the previous year and a corresponding elite AAA brand strength rating based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.

Taj IHCL's iconic Taj ranked as India's Strongest Brand for 3rd time

As per the report, “Taj has retained its No.1 position in Brand Strength from last year. Taj Hotels brand, in the post-pandemic travel demand, has repurposed its commitment to sustainability with multiple initiatives under the Paathya strategy while also being laser-focused on expanding its footprint through organic & inorganic growth always ensuring the best-in-class hospitality standards that it is renowned for.”

Brand Finance defines Brand Strength as the efficacy of a brand’s performance on intangible measures, relative to its competitors. Each brand is assigned a BSI score out of 100, which feeds into the brand value calculation. Based on the calculations, each brand is assigned a corresponding rating up to AAA in a format similar to credit rating.

Read More: News

Related posts

Setting up Grade A Multi-modal Logistics Park on 50 acres at the new Jewar International Airport

Setting up a Grade A Multi-modal Logistics Park at the upcoming Jewar International Airport

A vision of creating a $3 Trillion tourism GDP for India by 2047 – Nakul Anand, Chairman-FAITH

Hospitality industry has task cut out to achieve sustainability goals. India one of the few countries to adapt to changing times – Nakul Anand, Chairman-FAITH

Sarovar Hotels & Resorts announce grand re-entry into Nairobi, Kenya - both hotels open in 2024

Sarovar Hotels & Resorts is pleased to announce its proud return to Nairobi, Kenya, after a brief hiatus due to COVID- 19 pandemic.

69-key, new Taj Guras Kutir Resort & Spa, Gangtok opens in scenic Sikkim

Indian Hotels Company (IHCL), announced the opening of Taj Guras Kutir Resort & Spa in Gangtok.  

National Restaurant Association of India (NRAI) Indian Restaurant Summit 2023

The National Restaurant Association of India (NRAI) has successfully concluded Day 1 of the landmark NRAI Indian Restaurant Summit 2023 in Kolkata, marking a significant moment in the culinary industry’s evolution.

STIC Travel Group reflects on 50 years of achievement

STIC Travel Group proudly celebrated its golden jubilee on September 14, 2023, marking an illustrious 50-year journey as an iconic B2B travel organization.

ITC Hotels signs management agreement for new 70-key Welcomhotel Kalimpong Resort

ITC Hotels announced the signing of Welcomhotel Kalimpong resort under a management agreement with Pravez Constructions Private Limited.

IHCL unveils new 151-key Taj The Trees in Mumbai - celebrates Tajness

Indian Hotels Company (IHCL), today announced the opening of Taj The Trees, Mumbai.

Cheval Collection ties up with Black Coffee by Café Younes for F&B Services in Dubai

Cheval Collection has signed a lease agreement with Black Coffee by Café Younes to operate the restaurant space at the group’s Cheval Maison – The Palm Dubai property. 

SAUDIA takes 3rd position among top 10 global airlines in on-time performance

Saudi Arabian Airlines (SAUDIA) has taken third position among the top 10 international airlines in terms of on-time performance in July 2023, according to Cirium’s monthly On-time Performance Report.