News

BRANDit appointed as India Representative for luxury Teardrop Hotels Sri Lanka

Teardrop Hotels, a chain of luxury boutique hotels in Sri Lanka has appointed BRANDit, a specialist in tourism marketing, as its representation partner in India.

BRANDit will be responsible for shaping the travel trade strategy, promoting sales and executing PR campaigns. This marks a new chapter for Teardrop Hotels as it looks to invest and strengthen its presence in the Indian market.

Henry Fitch, CEO, Teardrop Hotels
Henry Fitch, CEO, Teardrop Hotels

Speaking of the appointment, Henry Fitch, CEO, Teardrop Hotels said, “We are pleased and excited to introduce our brand of unique hotels to the Indian market through BRANDit. The hospitality sector has endured tremendous change in the recent past, impacting behaviours across the paradigm from travellers to hoteliers alike.”

He continued, “The travel hiatus has resulted in a renewed enthusiasm, with visitors wishing to see the destination from a different perspective. With the sturdy track record that the BRANDit team has held over the years, we are confident of achieving greater visibility in India and will leverage this opportunity to elevate the Indian travellers’ experience with the finest indulgences that we as a brand have to offer.”

Teardrop is a collection of small, stylish, service-driven hotels that prides itself on contemporising centuries-old heritage buildings and vintage tea bungalows with views in distinct regions across the island nation. Each property is defined by its atmospheric destination, encouraging guests to engage in experiences that shape their own narrative of Sri Lanka.

Lubaina Sheerazi, CEO & Co-founder, BRANDit
Lubaina Sheerazi, CEO & Co-founder, BRANDit

“We are delighted to be able to promote Teardrop Hotels, especially at this juncture. Travel trade and consumers are both yearning for new experiences as we begin planning our next escape. With great connectivity, scenic landscape and a number of attractions, Sri Lanka has always been a perfect short-haul getaway for Indian travellers,” said Lubaina Sheerazi, CEO & Co-founder, BRANDit.

She added,” Now, with borders re-opening, we are committed towards accelerating demand and increasing visitation by putting Teardrop Hotels on the radar of the travel trade and media stakeholders in India,”

Teardrop Hotels Sri Lanka  The Wallawwa, Colombo Veranda
Teardrop Hotels Sri Lanka The Wallawwa, Colombo Veranda

About Teardrop Hotels:

From a 17th Century townhouse in the legendary Galle Fort to traditional tea planters’ bungalows high up in the hills, the Teardrop collection of beautifully renovated, historic properties are sewn together by three founding principles; genuine Sri Lankan hospitality; fabulous Sri Lankan and Asian fusion cuisine using locally sourced fresh ingredients; and experiences that put guests face to face with the warm and colourful sights and sounds of Sri Lanka, the teardrop island

Read More: News

Related posts

Summer break sees searches for hotels and resorts jump by 83%

Indians are venturing out for a break as searches for hotels and resorts

VITS-Kamats Group launches VITS Select- its new portfolio of mid-market hotels

VITS-Kamats Group, India’s leading chain of hotels and restaurants has now announced a new addition to its portfolio with the launch of…

Pride hotels to expand its footprints to 100 hotels by 2030

Pride Hotels to open 100 hotels by 2030.

IHCL announces the first 75-key Ginger hotel in scenic Agra

IHCL announced the signing of a new Ginger hotel in Agra. 

New research: Indian adventure tourism expected to cross $2.0 billion by 2028

A report on the Indian Travel and Tourism Industry has been put forward by an Investment Banking Anand Rathi Research team which…

Renest Hotels signs up 2 new properties in scenic Dharamshala and Haridwar

Renest Hotels and Resorts has signed up two new hotels in Dharamshala and Haridwar.

IHCL signs a 99-key new Vivanta Hotel in Thane, Maharashtra

Indian Hotels Company (IHCL) announced the signing of a Vivanta hotel in Thane, Maharashtra. Located in the heart of the city on…

Lemon Tree Hotels signs new property in Malad, Mumbai

Lemon Tree Hotels’ latest hotel signing – Lemon Tree Hotel, Malad, Mumbai.

Choice Hotels India strengthens footprint with new Comfort Inn Rishikesh

With scenic views and contemporary facilities, Comfort Inn Rishikesh is an ideal option for a getaway. Choice Hotels India has added yet…

Indian hospitality sees a 39.1% YoY RevPAR growth in Q1, 2022: JLL

The Indian hospitality sector witnessed a rapid and strong recovery post the third wave in January 2022